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Dear Reader,

Welcome to Asian eMarketing, which this month is focused on "cross-, multi-, and omni-
channel marketing", as well as the new buzzword "everywhere-commerce".

We all know that the retail industry is in a constant state of change, coupled with many new
challenges: Whether it is the increasing use of mobile devices or the development of new
social media channels that more and more evolve into sales and information platforms.

To hold their ground on the market in the future, and to meet the demands of consumers,
vendors have to continuously optimize their multichannel performances to be able to exploit

synergies and to stay ahead of their competition.
Read all about what consumers expect today by taking a look at the latest studies, technolo-
gies and success stories in online commerce. Always keep in mind, that a user-friendly navi-

gation, good product descriptions, different payment options and a smooth checkout pro-
cess, should form the basis of your online store.

E-commerce will continue to grow next year and remain challenging for online retailers.

So, stay informed!






Editor-in-Chief, Asian eMarketing


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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg



2 Asian eMarketing November 2014 - Cross-, Multi-, Omni-Channel & Everywhere Commerce
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