Page 3 - index

From Cross- and Multi- to Omni-Channel

and Everywhere-Commerce

Research, Analysis & Trends The tailormade customer approach in
e-commerce – what works best? 22

eCommerce trends worth considering next year 4 McAfee’s annual list of the most popular
digital scams 23
Connecting mobile ad viewers across online and
offline channels still challenging for marketers 5

Alibaba’s Singles' Day broke the world’s Technologies & Products
eCommerce sales record 6
Monitor your brand across physical and online
Multichannel, mobile and personalization again channels with the hybris OmniCommerce™
gain in importance this holiday season 8
solution 24
The crux of the matter in eCommerce 10
Tagit enters new markets to meet growing
IBM projects Thanksgiving and Cyber Monday demand for mobile banking and commerce
shopping spree sales increase by 15% over solutions 26
the five-day period 11

451 Research urges CMOs to be cautious: Companies & Campaigns
Integration and customer profiling are the biggest
roadblocks to digital marketing success 12 Vserv Smart RT allows re-targeting consumers
from desktop to mobile 28
Digital Marketing Trends from the ‘land of
boundless possibilities’ 13 Lotame Cross-Device tackles one of the biggest
challenges in digital advertising 30
Brave new world of shopping: Responsive Design
boosts mobile eCommerce 14 Internet Retailer Conference and Exhibition
(IRCE) now addresses eCommerce issues in
SAP’s findings on how to encourage brand loyalty 16
Asia 31
eMarketer.com: Consumers expect omnichannel
experience this holiday season 18
Legislation

Best Practices & Strategies Proper brand protection on the Internet
is pivotal in eCommerce 32

Neuromarketing: Knowing why customers buy 20
Imprint 34
Boost sales with multichannel commerce 21

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