Page 21 - index
P. 21
RESEARCH, ANALYSIS & TRENDS
to the intuitive needs of users. leads to a real experience, which cally, smartphones are less used to
3. Experimentation as success clearly favors the chance of more purchase, but more to search for
factor sales. products.
Internet giants like eBay or Amazon 5. Design in the foreground Mainly items at a reduced price are
owe their success not the least to actually ordered while on the go,
the fact that they never stand still. Books will be judged first by their while products such as e.g. televi-
They continuously conduct random- cover and title, which proves that sions are still bought via desktops
ized controlled trials in order to in- the intuitive thinking customer is or laptops, and now also on tablets.
vestigate how people react to looking for anchor points that allow So, if a newsletter should promote
changes. Endless, in-depth experi- him to evaluate things uncomplicat- high-priced products, it is better to
mentation helps companies to con- edly and comfortably. Form and send it in the evening; when it
tinuously improve and increasingly function therefore belong together, comes to clothes, however, users
tailor their portfolio to customer which means for eCommerce that should get it on their way to work.
needs. in addition to the content, an attrac-
tive design is decisive when it There is no doubt about it. We often
4. Be one step ahead with easier, comes to sales success, whereby unconsciously surf the net, guided
more convenient user experience the usability can of course not be by our intuition, in doing so expect-
neglected. ing the simplest possible infor-
It sounds almost too simple, but the mation that fits our personal de-
fact is: Whoever gives the customer 6. The timing is crucial sires. Therein lies the opportunity
what he wants intuitively, will in- for eCommerce.◊
crease the conversion rate. A good In addition to the context and the
customer experience is therefore personalization, the timing of a By Daniela La Marca
essential. Simple, unobtrusive com- message is an important factor that
munication across all touchpoints determines success or failure. Typi-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
to the intuitive needs of users. leads to a real experience, which cally, smartphones are less used to
3. Experimentation as success clearly favors the chance of more purchase, but more to search for
factor sales. products.
Internet giants like eBay or Amazon 5. Design in the foreground Mainly items at a reduced price are
owe their success not the least to actually ordered while on the go,
the fact that they never stand still. Books will be judged first by their while products such as e.g. televi-
They continuously conduct random- cover and title, which proves that sions are still bought via desktops
ized controlled trials in order to in- the intuitive thinking customer is or laptops, and now also on tablets.
vestigate how people react to looking for anchor points that allow So, if a newsletter should promote
changes. Endless, in-depth experi- him to evaluate things uncomplicat- high-priced products, it is better to
mentation helps companies to con- edly and comfortably. Form and send it in the evening; when it
tinuously improve and increasingly function therefore belong together, comes to clothes, however, users
tailor their portfolio to customer which means for eCommerce that should get it on their way to work.
needs. in addition to the content, an attrac-
tive design is decisive when it There is no doubt about it. We often
4. Be one step ahead with easier, comes to sales success, whereby unconsciously surf the net, guided
more convenient user experience the usability can of course not be by our intuition, in doing so expect-
neglected. ing the simplest possible infor-
It sounds almost too simple, but the mation that fits our personal de-
fact is: Whoever gives the customer 6. The timing is crucial sires. Therein lies the opportunity
what he wants intuitively, will in- for eCommerce.◊
crease the conversion rate. A good In addition to the context and the
customer experience is therefore personalization, the timing of a By Daniela La Marca
essential. Simple, unobtrusive com- message is an important factor that
munication across all touchpoints determines success or failure. Typi-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
