Page 23 - index
P. 23
RESEARCH, ANALYSIS & TRENDS
Who is the user, what he is do- Anyone who wants to capture the No MNC can go without a multi-
ing, and what he is looking for? attention of the users, must en- language site and has to present its
thuse them. Always show your visi- website in many different languages
Personalization, however, can by tors exactly where they stand and and adapt it to their users respec-
no means be equated with stalking which brand offers them the con- tively.
or espionage, since technology can- tent. Only a few iconic brands in the
not know us fully as a human being. world, such as Coca-Cola or Nivea, Recognize the context, allow trans-
It can draw, however, a fairly accu- can afford to act without brand actions, and above all do not hide
rate picture of us as users by learn- logo. your features. Use A/B testing to
ing which device we use, under- find out whether, for example, an
standing our usage context, and On large displays, high-resolution offer or a function performs better
consequently be able to give us an images look good, while lower res- with a large call-to-action button on
appropriate content that’s appreciat- olution images allow for a better the homepage than with a link on a
ed in our current situation. user experience. For that reason, subpage.
you should provide a swipe function
Therefore, examine both the con- for mobile users and various touch In fact, more than 50% of the
text and the behavior of your users. functions. Even the navigation world's largest websites are perma-
Analyze which products they are should be adapted to the smaller nently in the so-called ‘repair mode’.
looking for in your shop and offer screen. Although they offer the most im-
them complementary products in a portant key features and a decent
similar color or the same style the Speak the language of your user! user experience, companies gener-
next time they visit your website. ally do not test new features, since
Take advantage of all data the user Did you know that only 55% of the they are busy trying to improve cur-
has to offer in order to create the online users worldwide speak Eng- rent features. Thus, innovation often
best user experience for him. lish? Well, that’s more than half, but falls by the wayside, but keeps us at
you can imagine that speaking the least steadily on our toes.◊
Deliver best performance, be- appropriate language is an im-
cause users don’t like waiting! portant success factor. Needless to By Daniela La Marca
say that most people prefer to use
Ask yourself, if your content is opti- a website in their native language,
mally adapted to the respective de- therefore, create your website in as
vice. many languages as possible.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Who is the user, what he is do- Anyone who wants to capture the No MNC can go without a multi-
ing, and what he is looking for? attention of the users, must en- language site and has to present its
thuse them. Always show your visi- website in many different languages
Personalization, however, can by tors exactly where they stand and and adapt it to their users respec-
no means be equated with stalking which brand offers them the con- tively.
or espionage, since technology can- tent. Only a few iconic brands in the
not know us fully as a human being. world, such as Coca-Cola or Nivea, Recognize the context, allow trans-
It can draw, however, a fairly accu- can afford to act without brand actions, and above all do not hide
rate picture of us as users by learn- logo. your features. Use A/B testing to
ing which device we use, under- find out whether, for example, an
standing our usage context, and On large displays, high-resolution offer or a function performs better
consequently be able to give us an images look good, while lower res- with a large call-to-action button on
appropriate content that’s appreciat- olution images allow for a better the homepage than with a link on a
ed in our current situation. user experience. For that reason, subpage.
you should provide a swipe function
Therefore, examine both the con- for mobile users and various touch In fact, more than 50% of the
text and the behavior of your users. functions. Even the navigation world's largest websites are perma-
Analyze which products they are should be adapted to the smaller nently in the so-called ‘repair mode’.
looking for in your shop and offer screen. Although they offer the most im-
them complementary products in a portant key features and a decent
similar color or the same style the Speak the language of your user! user experience, companies gener-
next time they visit your website. ally do not test new features, since
Take advantage of all data the user Did you know that only 55% of the they are busy trying to improve cur-
has to offer in order to create the online users worldwide speak Eng- rent features. Thus, innovation often
best user experience for him. lish? Well, that’s more than half, but falls by the wayside, but keeps us at
you can imagine that speaking the least steadily on our toes.◊
Deliver best performance, be- appropriate language is an im-
cause users don’t like waiting! portant success factor. Needless to By Daniela La Marca
say that most people prefer to use
Ask yourself, if your content is opti- a website in their native language,
mally adapted to the respective de- therefore, create your website in as
vice. many languages as possible.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
