Page 8 - AeM_November_2020

RESEARCH
ANALYSIS
TRENDS

Voice-search-readiness as a

competitive advantage

Voice search is more than just a trend since those who Consumers often use voice search on the
are optimized for voice search set themselves apart go
from the competition, especially when it comes to local
search. Nevertheless, many companies underestimate Most voice searches are currently carried out using the
the relevance of voice search and do not know how to smartphone, in fact more than half of them. Only
best equip and prepare for the new search behavior of around a third use a desktop or laptop, just under a
consumers. But let me tell you that spoken search quarter use a tablet, and 5% said they use a smart
queries are not a trend that will disappear from the home device like Amazon Echo for voice searches. An
scene tomorrow. Rather, smart assistants and mobile increasing number of consumers are also using voice
devices are driving it forward by becoming more and search on the go and this is where it gets exciting for
more part of our everyday lives - be it at home, at work companies with regional locations as it holds huge
or when we are on the move. Voice searches already potential for them. Consumers who use voice to search
make up around 15% of all searches with an upward for a business, product, or service while on the move
trend. Hence, it is already worthwhile for companies to will most likely reach their destination and become
optimize their locations for voice search and to be voice customers.
-search-ready to gain the competitive edge.

November 2020: Voice Commerce: voice search & digital voice assistants as storyteller 8