Page 9 - AeM_November_2020

RESEARCH
ANALYSIS
TRENDS

Be one step ahead of the competition with profiles on these three platforms can achieve a Voice
Search Readiness Score (VSR Score) of 90% and are
voice-search-readiness
therefore considered voice-search-ready.
There is no question that voice search is still in its Simply make sure that your essential business
infancy. Consumers are sometimes bothered by the information is listed correctly, such as opening hours or
inaccuracy of the results and often not familiar using address, since this crucial for findability and a good
voice entries, but this will change. Technologies are user experience. Hence, provide the data of your
developing rapidly and making voice searches more locations in a uniform and complete manner across all
and more efficient and user-friendly. By providing relevant online platforms - above all on Google, Bing,
detailed information about their business in the right and Yelp.
places, completely and correctly, and by continuing the
voice search optimization on their own website, Companies can use various additional measures to
companies also help to improve the user experience prepare for the voice age, including, among other
with valuable answer options for voice assistants. As a things, an optimized loading time of the own website
result, when consumers make an inquiry by voice, they and content that is specially prepared for search
become more visible and gain more customers. engines - such as FAQs. But also, own skills for smart
assistants such as Alexa are part of it, with which
How companies become voice-search- companies make their offers a linguistic experience.

ready
It is best for companies to start optimizing voice search
More than 50 platforms are relevant for voice searches as soon as possible to stand out from the crowd and
or smart assistants, but Google, Bing and Yelp are win new customers, since currently just a few have
particularly important for voice-search-readiness, as recognized the potential of voice search and you can
almost all voice assistants access these platforms. gain the competitive edge. ◊
Company locations that have complete and correct
By Daniela La Marca

9 November 2020: voice search & digital voice assistants as storyteller