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Marketing Automation





Research, Analysis & Trends Technologies & Products


Marketing automation brings together what IBM launches Watson Explorer and its power
belongs together 4 of cognitive exploration 32

Asia-Pacific's fast-growing economies make Dawn of the ultrafast broadband era 34
for fast-growing ad spending 6
Sitecore simplifies marketing with newest
Alibaba succeeds by taking the consumer upgrade, Sitecore 8 35
center stage 8
Criteo unveils a cross-device personalized
Real-time Decisioning: State-of-the-Art marketing solution 36
Marketing Automation 10
ASSIA unveils unique ‘Software Defined Access
From big data to the right data – The key is to be Network’, the industry’s first delivery of
able to filter the right information 11 virtualization into access 38
The formula "frequency = relevance" hardly ever Affiperf Meta DSP: The world’s first real-time,
works out in B2B email marketing 12 agnostic system to operate seamlessly across
multiple Demand Side Platforms 40
Marketing automation requires experience and
resources 13 TO THE NEW launches VIDEO+ to help brands
capitalize on the power of Digital Video 41
Delightful recipe of a marketing automation
application 14
New CMO Council study explores the impact of Companies & Campaigns
well-integrated marketing technologies on business
Act-On Software for Marketing Automation 42
performance and marketing effectiveness 16
RedEye: Marketing automation in the B2C sector
is complex with many hidden obstacles 44

Best Practices & Strategies Vserv leads the Smart Data revolution and
unlocks the potential of the emerging
How to make use of marketing automation to get
more leads 20 connected billion 46
Amobee now official ‘Twitter Marketing Platform
The benefits of campaign management
automation 22 Partner’ 47
Local Measure adds Hootsuite content publishing
Marketing Automation: Intelligent approach for
maximum productivity and success 24 feature to its platform 48
McAfee warns that urge for smooth network
Effective digital marketing through integrated
campaign management 26 performance brings down crucial security features 49

Event management with marketing automation 27
BUZZword 50
Staying competitive: 4 ways small and medium
operators can band together to expand TV
options for consumers 28 Imprint 51




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