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Welcome to
Dear Reader,
A paradigm shift has been taking place for quite some time in marketing. Today, it's not the
brands that call the shots when it comes to perception, but the customers.
Where once a bad customer experience could be drowned out by clever marketing campaigns
and advertising messages, the landscape has changed through social media. Nowadays,
dissatisfied consumers reach a much larger number of people and can keep them away from
a brand.
At the same time there is an unprecedented competition in the market, which can reduce
customer loyalty. For brands, this means putting the customer even more into the spotlight
and pulling out all the technical stops - after all, consumers expect nothing less than that.
Consider these facts and adjust your marketing activities accordingly.
Best regards,
Daniela La Marca
Editor-in-Chief, Asian eMarketing
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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 October 2018 - Personalized & Customer-Centric Content Marketing