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P. 3
Personalized & Customer-Centric
Content Marketing
RESEARCH, ANALYSIS & TRENDS
Automated lead pg 4 Wanted: Customer-centric pg 6 The success factors of a pg 8
management optimizes marketing ad nauseam personalized customer
marketing and sales - easy journey
and fast
Publication of the Zendesk pg 10 Manage campaigns from pg 12 The emotional decision pg 14
Benchmark Guide for the customer's perspective frameworks of Personas
Enterprise
are good for automation
BEST PRACTICES & STRATEGIES
Personalization through pg 16 Why customer focus is pg 18 Easy tips to feel more pg 20
Marketing Automation becoming more important resilient and controlled
TECHNOLOGIES & PRODUCTS
Making every moment pg 22 Qualtrics’ XM Solutions pg 24 Making a great leap forward pg 25
shoppable with Magento help closing experience in digital transformation with
Commerce Cloud gaps faster Optimus Ecosystem
COMPANIES & CAMPAIGNS
Infused with “AI Everywhere pg 26 WARC’s content strategy pg 27 Combined power of pg 28
- IBM Media Optimizer, trends for more effective financial data aggregation
powered by MediaMath marketing and geolocation services
provides phenomenal
opportunity for banks and
merchants
BUZZWORDS - Customer Data Platform (CDP) - key to customer-centric marketing pg 30
APPOINTMENTS & ANNOUNCEMENTS pg 32
IMPRINT pg 37
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
