Page 2 - AeM_October_2019

Welcome to

Dear Reader,

Since the customer journey is the sum of experiences that customers go through when interacting with
your company and brand, you must listen to your customers and engage with them across every
channel: email, social, web, and mobile.

If you manage to automate every campaign, publish content, analyze results, and optimize as you go,
you are definitely on the road to success and prepared for the future. Past actions by users can be
machine-evaluated in order to derive probabilities for future action with the help of automation. It is
resource-saving and, above all, helps to process the huge amount of service requests that are coming
from different devices of the customers. In short, it enables the creation of a good customer
relationship as available capacity is targeted and cost-effectively deployed where it has the greatest
leverage.

Take a sneak peek into some of the good solutions out there that can support you in doing our daily
work much better – as e.g. Engagio Orchestrate and Egrow, Amazon’s analysis software, show us in
today's issue. The newly released commerce report of Adobe, in partnership with YouGov, should be
an eye-opener too, so I hope you enjoy the reading.

Best regards

Daniela La Marca
Editor-in-Chief, Asian eMarketing

Connect with us:

Subscribe today!

Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 October 2019 - Micro-moments & Customer Journey