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Micro-moments & Customer Journey
RESEARCH, ANALYSIS & TRENDS
Businesses in APAC pg 4 Analysis of digital channels pg 6 It’s the time of micro- pg 8
embrace Automation and AI is essential for customer moments since relevance is
for the sake of better centric communication above all else
customer experiences
IDC’s inaugural Asia Pacific pg 10 One out of three Hong pg 11 Predictive analytics as pg 12
Future SMB intelligence Kong consumers ditching catalyst for the customer
services plastic in favor of eWallets
Marketing Automation - the pg 14 Brands must migrate to pg 16
foundation for successful digital platforms as stores
Customer Journey continue to lose share, says
Management GlobalData
COMPANIES & CAMPAIGNS
Adobe extends digital pg 18 MediaMath sets out to pg 20 PUBLIQ sets new standard pg 21
experience product portfolio change marketing for the with innovative publishing
to serve SMB business better with SOURCE platform for creatives
needs
iflix Advertising adopts pg 22 Improving data literacy and pg 24
Xandr’s strategic selling data-driven decision making
platform with Qlik Sense Business
TECHNOLOGIES & PRODUCTS
Service providers need to pg 26 New SEO tool helps pg 28 Porsche invests in Israeli pg 29
tackle standard-based wi-fi Amazon sellers boost start-up Tactile Mobility
to grow revenues and cut product visibility
churn
Zendesk’s ‘Gather’ provides pg 30 CoreXM: Qualtrics most pg 31 Marketing Automation pg 32
trusted and transparent advanced enterprise insight Systems for state-of the-art
support at scale platform lead management
BUZZWORDS - Customer Journey Mapping pg 34
APPOINTMENTS & ANNOUNCEMENTS pg 36
IMPRINT
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
