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RESEARCH, ANALYSIS & TRENDS

• 20% were receptive to getting automated product • 28% of customers surveyed said they would be less
suggestions based on their purchase history, likely to purchase from an online retailer if they were
however, this comes with the expectation of privacy sent to unrelated marketing communications;
as 50% say it’s important that brands safeguard their • 25% would avoid purchase if cash on delivery is not
data;
offered;
• 44% said it’s important for retailers to be transparent • 39% said they will avoid shopping with an online
about where their products are sourced and almost a retailer if their credit card didn’t get accepted,
quarter of customers surveyed prefer shopping online
as they consider it to be less taxing on the • 20% of APAC customers likely to abandon a
environment. In general, more and more customers purchase at checkout if they discovered that free
are exhibiting receptivity towards purchasing from returns are not being offered.
environmentally friendly retailers;
For more insights on how online retailers can deliver
• 34% of customers in APAC are more receptive to exceptional customer experiences, see the full report
retailers who minimize their use of packaging while here. ◊
almost a third are more receptive to retailers who are By MediaBUZZ
donating towards environmental causes.

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