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RESEARCH, ANALYSIS & TRENDS

Above all, it is useful and helpful, if businesses can web pages is important, but the ability to react quickly
adapt to customers individual needs. Because if the user to the micro contexts, too. Any action by a user may
is not led to the answers he needs in his ‘I-want-to- provoke a different response from the provider, e.g.
moment”, he probably follows another path. when real-time messages are sent.
Being the fastest cannot hurt, especially when talking The fact is that 70% of companies achieve higher ROI
about the mobile presentation. If this does not work when they have made their business model mobile. So,
properly, the user will quickly switch to another provider: it's high time to do customer-centric marketing and
e.g., according to Google, 70% of users change sites include micro-moments in the strategy – especially
when loading takes too long. Today's mobile users want since some believe that they are by now even more
to receive information fast, make quick decisions and important than personalization. ◊
buy immediately. However, not only the fast loading of
By Daniela La Marca

MediaBUZZ Pte Ltd - Independant ePublisher for Asia