Page 3 - AeM_October_2020
P. 3
Experience Economy:
customer-centricity & cross-channel customer interaction
RESEARCH, ANALYSIS & TRENDS
AI will give birth to the intelligent experience economy pg 4
IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX pg 7
approach
In an experience economy, the speed of innovation will inevitably increase pg 9
Customer experience’s road to success pg 11
Customer analytics made easy pg 13
Secured collaboration solutions by communication service providers key to success in pg 15
the next normal
Getty Images partners with Climate Visuals to launch Visualising Sustainability pg 16
Guidelines – supporting brands and businesses to use visual content which incites
change
For the first time, online video consumption exceeds traditional broadcast viewing in pg 18
Singapore
A process is perfect when the customer took no notice pg 20
Smart checkout technologies are gaining momentum in CX management pg 22
Creating unique experiences in digital commerce with new technologies and techniques pg 24
BEST PRACTICES & STRATEGIES
Increase efficiency by giving marketers control over the customer experience pg 26
Reputation Experience Management: Customer experience and reputation go hand in pg 28
hand
How to analyze the Core Web Vitals for your website pg 30
COMPANIES & CAMPAIGNS
Adobe’s mission to enable ‘Creativity for All’ continues brilliantly pg 32
Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience pg 36
economy
Introducing Google Workspace and new features to keep you safe online pg 38
TECHNOLOGIES & PRODUCTS
Liquid Mode fundamentally changes the way people consume digital documents and pg 40
reinvents mobile productivity
AnyMind Group announced moves to connect various offerings and build a runway for pg 42
future expansion
Limelight Networks’ new EdgeFunction improves online experiences pg 44
BUZZWORDS - CPaaS simplifies real-time communication pg 46
- Return on Experience (ROX) pg 47
APPOINTMENTS & ANNOUNCEMENTS pg 48
IMPRINT pg 53