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Dear Reader,

Search engine marketing (SEM) success depends, as Adobe summarizes spot on, largely on
the ability to quickly and efficiently gather and analyze data, which is then used for actionable
strategies that improve campaign performance.

In addition, user-friendliness, responsive web design, concise URLs and quality content are
important cornerstones of successful search engine optimization, because being listed on top
means getting clicked and bought.
So get informed with studies from the UN Broadband Commission, eMarketer.com, or CMO
Council and Adobe, besides finding out why Google Authorship died, what Adobe
SearchCenter+ has to offer, or simply what's next for video SEO and how it can help you to
stay on top.

Further, this issue of Asian eMarketing takes a look at the head to head battle between Ama-
zon and Google for the pole position in the field of product searches and introduces you to a
very different approach to optimizing searches, using Fuuzle's new newsletter and RSS feed
search engine.
And last but not least, I am pleased to present you a terrific case study on the downsides of a
viral campaign, provided by the CEO of TheSocks.com, who gives you a straightforward - and
incredibly honest - scenario of the pitfalls lurking in viral launches and how to avoid disappoint-
ments.

So stay informed on the laws of the game as well as tricks and dodges by reading this week's
issue of Asian eMarketing.
Enjoy the reading!




Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg


2 Asian eMarketing September 2014 - Search Engine Marketing
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