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Search Engine Marketing

Research, Analysis & Trends Video SEO: The Why and How 30

Search engines’ modus operandi 4 10 tech-savvy tips to boost your search ranking 32

Amazon vs Google: Fight for the sole lead 5 Technologies & Products

Semantic search ousts keyword based search 6 ATTENTION: Google’s Product Listing Ads (PLA)
campaigns change to Shopping campaigns 34
Vive la différence! Vive l’unicité! 8
Keyword pirates steal millions in revenue,
Google Authorship: Eulogy and lament of its according to AdPolice 36
premature death 9
NICE Suspect Search detects targets in a matter
Flexibility is key to succeed in search engine of minutes 37
marketing 10
Adobe SearchCenter+: Comprehensive, revenue-
The keyword is dead, long live the landing page! 12 driven search marketing management 38

eMarketer.com: Organic search drives more than
half of website traffic referrals 13 Companies & Campaigns

Global search engine advertising campaigns on Five downsides of a viral launch 40
the rise 14
Is it time to be prepare for increased smartphone
Net Promoter Score (NPS): Standing the test of search activity? 42
time in Southeast Asia 16
Kenshoo named #1 Search Engine Marketing
Half the world will be online by 2017, UN and Social Media Marketing Supplier by Internet
Broadband Commission revealed 18 Retailer 43

New research from CMO Council and Adobe Embracing marketing technologies and ownership
reveals widening gaps in digital marketing maturity 20 of customer experience gives CMOs more
strategic insight and ability to justify spend 44

Best Practices & Strategies UM Singapore launches the annual Yellow
Ribbon Project (YRP) with Selfie Challenge 45
Seek, and ye shall find! 24

Set your SEO targets well by using the SMART Imprint 46
method 28

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