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Adobe LogoAdobe announced the launch of Adobe Sign on Microsoft Azure with the establishment of a local data center in Singapore. A critical ingredient of Adobe Document Cloud, Adobe Sign is Adobe’s eSignature solution.

Singapore is a leader in Asia Pacific (APAC) in terms of the maturity of public and private sector digital experiences. The Government Technology Agency (GovTech) recently announced the launch of an ambitious national digital identity (NDI) project, ‘Sign with Singpass’, that will enable digital document signing on a number of platforms, including Adobe. The initiative is also expected to extend into the corporate use ecosystem to benefit businesses in the private sector, particularly those in legal and financial services, and telecommunications.

Adobe will introduce Adobe Sign on Azure in 2021, further removing barriers to the cloud for local enterprises. For years, Adobe and Microsoft have worked together to unite data, content and workflows, helping brands worldwide transform their businesses. Adobe Sign is Microsoft’s preferred e-signature solution that integrates across the company’s portfolio, including Microsoft 365 and Microsoft Dynamics 365. Adobe Sign customers include Hitachi, HSBC and TSB Bank.

Enterprise users of applications that run on Azure will enjoy easy deployment of digital signing processes via Adobe Sign, which is already built into the enterprise foundation of familiar programs such as Microsoft Sharepoint, Microsoft Teams and Microsoft Outlook.

As a global leader in digital document experiences and the inventor of the PDF, Adobe is uniquely positioned to support secure digital document processes in APAC. In addition to its support for Singapore’s NDI, Adobe also partners with governments globally on initiatives including Aadhaar signing in India, and is currently authorized in the U.S. as Federal Risk and Authorization Management Program (FedRAMP) Tailored – a standardized approach that makes it easier for government agencies to quickly adopt new cloud services. Furthering this commitment, Adobe has announced the intent to pursue FedRAMP Moderate status for Adobe Sign.


EffieAppointmentEffie Asia Pacific announce Ashish Bhasin, CEO APAC and Chairman India of Dentsu International, as the 2021 Awards Chairman.

Ashish is a well-known personality in the advertising and media industry with 32 years of experience under his belt. An astute businessman, he grew Dentsu International in India – now the 2nd largest advertising and media group in India by revenue – from a 50-member team to a 3000-member powerhouse. This overturned the existing ranking for the first time in over 80 years.

Prior to this, Ashish set up several of Lintas India’s (IPG) businesses and successfully led Lintas India for 20 years. He also had the global role of Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing.

Previously the Head of Jury for the APAC Effie Awards 2017, Ashish has also served on several global award juries, such as the Cannes Lions.

The APAC Effies is currently in its eighth edition and it continues to honor the region’s most effective marketing communication works by Awarding Ideas That Work. Globally recognized as the gold standard for marketing effectiveness by clients and agencies alike, the call-for-entry for this prestigious award has begun, with entries being accepted from now till early April 2021.


AnnouncementQlikLogoQlik expanded its relationship with Amazon Web Services (AWS) with the debut of Qlik Sense Enterprise SaaS in AWS Marketplace.

AWS customers can now seamlessly and easily purchase Qlik’s modern data analytics platform with Qlik’s unique associative engine and sophisticated artificial intelligence (AI) to enable enterprise-wide analytics in the cloud leveraging AWS.

The launch is the latest milestone in Qlik’s relationship with AWS. Over the past two quarters, Qlik has been recognized as an AWS Advanced Technology Partner, along with achieving the Amazon Redshift Ready designation for its data analytics platform and the Amazon Relational Database Service (Amazon RDS) Service Ready designation for its data integration and data analytics platforms.

Qlik’s expanded relationship with AWS now includes a wide variety of certifications and designations across its entire end-to-end data and analytics platform:

  • AWS Advanced Technology Partner designation, which recognizes Qlik’s value proposition, alignment, and commitment to delivering both data integration and analytics solutions to customers on AWS
  • AWS Data and Analytics Competency designation, which ties to Qlik’s strengths in collecting, storing, governing, and analyzing data at scale
  • Amazon Redshift Ready designation, which validates the ability of Qlik’s entire platform to integrate with Amazon Redshift, helping customers load and transform analytics-ready data on AWS, along with architecting and implementing analytics platforms on AWS
  • AWS Migration Competency designation, which is crucial for customers looking to accelerate and simplify data and workload migrations from their legacy infrastructure to AWS


By making its solutions available in AWS Marketplace, Qlik creates a clear path for customers to adopt Qlik alongside AWS as part of their core, strategic data and analytics needs.