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adrianiPinYou announced the appointment of Adrian Teh as the General Manager of APAC, who will play a crucial role within iPinYou's International team to grow the brand and businesses in APAC.

In his new role, Adrian will lead all operations and focus in developing new business opportunities by bridging APAC and China. Furthermore, he will develop iPinYou's APAC growth in the fast-growing programmatic buying market.

Adrian has over 10 years of digital marketing experience in the Asia Pacific region. With his established breadth of digital marketing knowledge, he is familiar with the complexity of the APAC business. Prior to joining iPinYou, Adrian was the head of Accuen Hong Kong; Omnicom Media Group's programmatic division.

At the end of 2016, Pinyou Interactive Information Technology Corporation launched the first China Digital Trading Platform to create a cutting-edge global product with transparency and security. As a programmatic buying platform, the system intends to directly meet advertisers' growing demand for digital advertisement trust.


announcementThe advertising technology company AppNexus announced the launch of video header bidding capabilities in prebid.js, the industry’s free and open prebid solution for display, mobile, and video formats.

The offering, called PreBid Video, enables video publishers to realize the best market price for their video inventory and improves user experience by decreasing latency. Unlike other video header bidding solutions in the market, PreBid Video is open source and designed to support multiple video players, multiple video ad servers, and multiple demand sources. The technology is specifically designed to fight latency by running transparent auctions asynchronously on page load so that video demand can be ready by the time a user clicks “play” in the video player.

AppNexus’ video header bidding technology is now available in beta on GitHub, including prebid.js source code, documentation on how to integrate with Google DoubleClick For Publishers’ video ad server, and code samples for a number of popular video players and solutions including video.js, JW Player, Brightcove, Kaltura, and Ooyala. The solution supports instream video for pre-roll, mid-roll, and post-roll ad units.

PreBid Video is currently integrated with the AppNexus Video SSP, which consists of demand from hundreds of global video buyers and bidders, with adaptors planned for additional demand partners. A creative audit process with the AppNexus Video SSP ensures that ad managers running secondary auctions are excluded in order to further reduce latency. As PreBid Video is built directly into prebid.js, the beta version is available to the more than 1,500 active community members, 200 publishers, and 10,000 websites that are utilizing the open source project.


blisBlis, a pioneer in advanced location data technology, partners with Moat to offer full transparency with In-App Viewability and Attention Analytics, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

Although viewability in mobile is still in its infancy, by partnering with Moat, Blis can provide its clients with industry standard third party viewability metrics. In general, Blis is working with partners to guarantee viewability standards for all its clients. By deepening its relationships with third parties, such as the independent measurement company Moat which is the first company accredited by the US’ Media Ratings Council (MRC) to measure viewability for both mobile in-app and mobile web, Blis is providing guidance and assurance to its clients on viewability and attention metrics across the millions of publisher sites and apps the company advertises on.


Moments AdAsiaAdAsia Holdings launched Moments, a video site containing original and curated lifestyle content, in Thailand.

Moments comprises of originally produced content within the categories of fashion, food, travel, beauty and entertainment. As an extension of the offerings by CastingAsia, Moments will also include content generated by influencers within the CastingAsia database.


Brands can place their videos and provide additional images and information within the description, with the layout similar to an article. Apart from traditional video formats, Moments will also include drone and 360-degree videos, providing the latest video experiences to users.

At present, the site is available in the Thai language. The company is looking to launch a localized version of Moments in each country, with a version for Vietnam next on the agenda.


s4m logo lightThe mobile advertising company S4M released a brand new mobile ad format, The Path, developed by their in-house studio to complement its mobile campaign offers.

This innovative creative format is aimed at helping advertisers to deliver the best mobile user experience to stand out and better engage with today’s consumers. With ‘The Path’, advertisers have transparent and holistic insights into each screen within the format, including key measurements such as time spent, interactions, and the video completion rate.

In APAC, web pages served to mobile devices outnumber non-mobile 3 to 2, making mobile-optimized formats essential in the region. With the new release of The Path, the company is expanding from its existing mobile-specific creative formats such as the 3DCube and the Video2Store. The Path delivers an immersive catalogue effect of a branded product message that truly takes the user on a path of discovery. Additionally, the intuitive navigation of the format aims to provide an entertaining and seamless experience integrating mobile videos and store locators to urge consumers into a nearest point of purchase. Users are exposed to multiple screens in this format giving advertisers the possibility to integrate multiple scenarios and elaborate storytelling.

For advertisers without an optimized or mobile-specific web page, The Path is an advantageous alternative to guarantee high quality user experience across every single touchpoint. Advertisers with new product launches, open-house and pop-up events can leverage The Path to communicate with their audiences without the need to develop an entire mobile specific website. This breakthrough format presents a strategic opportunity for brands to spark valuable engagements with highly sought-after mobile savvy consumers.


Opera Mediaworks announced its new company name will be AdColony with the goal of unifying the brand, performance and publishing business under a single name, while continuing its commitment to quality mobile advertising experiences that deliver outcomes fueled by creativity and data science-driven automation and Artificial Intelligence.

AdColony is the mobile video ad platform that the parent company Opera ASA acquired in 2014. After the acquisition, AdColony remained an integral part of, and a major revenue driver for the Opera Mediaworks business. It felt natural to turn to that established name and to continue the momentum and reputation the brand already had in the mobile ecosystem.

As such, this rebrand will not bring any changes to the company’s customers and partners. Although the former AdColony business was mainly associated with mobile video advertising, the new AdColony in 2017 will encompass all areas of the former Opera Mediaworks and AdColony business, including rich media/display, streaming video, Instant-Play video, and all associated technologies and ad formats across our programmatic marketplace.

The reason for the change is the recent acquisition of Opera ASA’s namesake consumer browser by a Chinese consortium of companies. As part of the deal, acquirers are retaining the “Opera” name and brand, which required a shift away from the name “Opera Mediaworks,” which is a fully-owned subsidiary of Opera ASA.

The name change will become effective starting in January 2017, and the company will continue to stay independent, with the corporate entity listed on the Oslo Stock Exchange under Opera ASA.

The company plans to launch a new, refreshed website in 2017 which will reflect the new, unified offerings of the global mobile ad platform and the combined businesses as part of the corporate rebranding.


TubeMogul, a leader in brand advertising software, has announced an APAC partnership with Tapad, the leaders in cross-device marketing technology. The deal extends throughout Southeast Asia, with Singapore as the first market to go live, effective immediately.

With this partnership, TubeMogul’s APAC clients can improve their reach, relevancy and - through enhanced sequencing - their ability to connect with audiences in a unified way across devices. This is accomplished through Tapad’s Device GraphTM, which determines how devices are related to each other and connect to a user, building a unified, cross-device view of behaviors and transactions. Clients will also achieve much greater efficiency with their marketing spend.


Cloudera and Fusionex, leading international providers specializing in Analytics, Big Data, Artificial Intelligence (AI), and the Internet of Things (IoT), announced a deepening of their existing partnership and a significant enhancement of Big Data offerings with the Community Technology Preview (CTP) of Fusionex VISION - Fusionex’s innovative software that enables customers from any background, position, and industry, to further streamline, analyze, and discover real-time insights with data.

Earlier this year, Fusionex integrated GIANT, the company's pioneer big data analytics software, with Cloudera's platform, Cloudera Enterprise, for a faster, more powerful, secure, precise, and personalized data analytics and cognitive computing solution.

Taking this integration with Cloudera Enterprise to the next level, Fusionex VISION features key enhancements from its predecessor, including powerful search-driven analytics, substantially richer visualization that includes user-friendly and intuitive drag-and-drop capabilities, Natural Language Processing (NLP), enhanced security features, powerful machine learning, as well as key components of artificial intelligence (AI) that customers are increasingly in need of in this digital era.


Avnet, Inc., a leading global technology distributor, announced the promotion of Graham McBeth to the role of president of Premier Farnell Plc, effective immediately.

McBeth will report directly to Gerry Fay, president, global business units, Avnet. In his new role, McBeth will be responsible for the strategic direction, day-to-day operations and performance of Premier Farnell.

McBeth, who most recently served as President of Avnet Abacus, the Avnet business specializing in interconnect, passive and electromechanical (IP&E) products throughout Europe, replaces Premier Farnell’s interim President Steven Webb. Webb, a 16-year veteran of Premier Farnell, has played an integral role during the last several months in overseeing Premier Farnell’s integration into the Avnet organization. He will remain with the company until January 31, 2017, to assist in the leadership transition.

A native of Scotland, McBeth is a results-oriented leader with extensive industry experience. He graduated from Glasgow University in 1984 and spent 11 years at National Semiconductor in a variety of roles, from product marketing to distribution and sales management. McBeth joined Abacus Group Plc in 1995, was appointed to the main board as technical director in 1997, and later became group managing director of Abacus with responsibility for the company’s sales and marketing strategy. In 2009, following the acquisition of Abacus Group by Avnet, McBeth became president of Avnet Abacus and led the IP&E specialist to a top position in the European market.

Headquartered in Leeds, United Kingdom, Premier Farnell is a global distributor of electronic components that utilizes a digital platform to provide innovators and engineers with the latest products, services and development software. Avnet offered to acquire Premier Farnell in July 2016 and completed the acquisition in October 2016.


joerg nuernberg 2016 01The management team of Publicitas, a leading media and marketing solutions company, has announced it has completed a buyout of the company from AURELIUS for an undisclosed sum.

carsten brinkmeier1Equipped with the latest technologies, powerful data and research capabilities, Publicitas provides advertising solutions through the most valued, targeted and effective media. Operating in more than 25 major markets, the company offers unequalled access to quality audiences across all media channels globally.

The Publicitas’ management team, headed by CEO Joerg Nuernberg and CFO Carsten Brinkmeier, will continue driving the business forward while offering the same level of outstanding service, support and added value to its clients and media partners. The company’s focus will remain on its business growth strategy, supported by new technology development and growing number of sales staff.


MarianneElectrocomponents plc, the global distributor for engineers, has announced the appointment of Marianne Culver as President RS Components. She will join the business immediately as a member of the Executive Management Team, reporting directly to CEO Lindsley Ruth.

As President, Marianne will be responsible for driving profitable growth across the regions, developing the RS brand and delivering an improved experience for electronics and industrial customers.

Marianne has 25 years' experience as a senior international executive with a track record of delivering strong business performance and leading global business transformation, supplier/product marketing, multi-channel and M&A. She has worked in four continents in online and offline customer-facing environments.

Before joining Electrocomponents, Marianne was UK Managing Director at TNT, the B2B express carrier, where she played a leading role in the company's UK turnaround and transformation. Prior to TNT, Marianne spent 10 years at Premier Farnell plc, latterly as Executive Director of Transformation and Supply Chain/Supplier Management. Marianne is a Board member of the British Quality Foundation and was a member of the Board of Directors of Rexel SA until her appointment to Electrocomponents.


InMobi, a global mobile advertising and discovery platform, just announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.

This integration enhances InMobi's efforts to create a secure and trusted environment for media buys - both on its ad network and the InMobi Exchange programmatic channel. With this, advertisers can run tags from Nielsen DAR to verify the mobile age and gender of the targeted audiences. This feature is available on the ad network as well as through private marketplace buys on the InMobi Exchange. Furthermore, InMobi has been certified by Nielsen for mobile in-app DAR in multiple markets globally, including, India, Singapore, Indonesia, Philippines, Thailand, Malaysia, Japan and Australia, as well as USA, UK, France, Germany.

Nielsen DAR provides a comprehensive, next-day view of an ads online and mobile audience in a way that is comparable with Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen DAR are the industry standard for digital audience measurement.


jonathanCASBAA, Asia Pacific region's largest non-profit media association, serving the multi-channel audio-visual content creation and distribution industry, announced that Jonathan Spink, CEO of HBO Asia, has been elected Chairman of the Board of Directors for the next 12 months. With almost three decades of experience in the pay television industry, Jonathan Spink is responsible for the overall management of HBO in South East and South Asia. Under Spink's leadership, HBO Asia has built a growing network of standard-definition and high-definition channels and services, as well as developing several groundbreaking original local productions.

Spink succeeds Sompan Charumilinda, Vice Chairman of TrueVisions, as Chairman of the CASBAA Board, and welcomed new Directors elected during the Association's 2016 AGM held 10 Nov in Macau; namely, Rohit D'Silva (FOX Networks Group Asia), Jonas Engwall (RTL CBS Asia Entertainment Network), Marcel Fenez (Fenez Media), Todd Miller (Celestial Tiger Entertainment), Alexandre Muller (TV5MONDE), and Andrew Stott (Olswang Asia). They join returning Directors Sompan Charumilinda (TrueVisions), Andrew Jordan (AsiaSat), Amit Malhotra (The Walt Disney Company Southeast Asia), Ricky Ow (Turner International Asia Pacific), Mark Patterson (GroupM), Joe Welch (21st Century Fox), and Christopher Slaughter (CASBAA) to make up CASBAA's Board.

Following the announcement of the Chairman and Board of Directors 2017, CASBAA CEO Christopher Slaughter highlighted the increasingly broad Membership of the Association. He noted that during 2016 several new members joined, including the Premier League, Rewind Networks, Nielsen, Strategic IP Information, Metrasat, Trilegal, and Kantar Media. Also during the year, TV5MONDE, Intelsat, RTL/CBS and INVIDI all upgraded to Patron status.


Electrocomponents plc, the global distributor for engineers, has announced the appointment of Marianne Culver as President RS Components. She will join the business immediately as a member of the Executive Management Team, reporting directly to CEO Lindsley Ruth.

As President, Marianne will be responsible for driving profitable growth across the regions, developing the RS brand and delivering an improved experience for electronics and industrial customers.

Marianne has 25 years' experience as a senior international executive with a track record of delivering strong business performance and leading global business transformation, supplier/product marketing, multi-channel and M&A. She has worked in four continents in online and offline customer-facing environments.

Before joining Electrocomponents, Marianne was UK Managing Director at TNT, the B2B express carrier, where she played a leading role in the company's UK turnaround and transformation. Prior to TNT, Marianne spent 10 years at Premier Farnell plc, latterly as Executive Director of Transformation and Supply Chain/Supplier Management. Marianne is a Board member of the British Quality Foundation and was a member of the Board of Directors of Rexel SA until her appointment to Electrocomponents.


Masahiro GotoAdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, just announced the launch of its office in Taipei, Taiwan.

Masahiro Goto has been appointed Taiwan Country Manager of AdAsia Holdings Pte. Ltd. and is also tasked with the expansion of the company into Greater China, since the Singapore-headquartered company now looks to expand into Greater China after successful entries into Southeast Asian markets.

Masahiro joins from the financial technology company Uzabase Asia Pacific, where he led the expansion of the company across Southeast Asia and helped the company break into Southeast Asian markets - Singapore, Thailand, Malaysia, Indonesia, Vietnam and the Philippines. Prior to Uzabase, he was an M&A advisor in Japan within the technology, media, and telecommunications sector.

“Taiwan will be our entry point into the Greater China market, providing us with an initial base to clients in the region,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.

Through the Taiwan office, clients in Greater China can now have access to the AdAsia Digital Platform, an easy-to-use integrated tool for display, mobile and video programmatic buying across multiple ad exchanges, the AdAsia Ad Network and AdAsia Video Network.

In addition, the AdAsia Digital Platform also integrates CastingAsia, an influencer marketing platform, and AdAsia Video Production. This allows clients to manage, monitor and track multiple marketing efforts through a single platform.

“We are taking a unique approach to the Greater China market, tailoring our solutions to marketers, advertisers, publishers and influencers according to their local needs. We’re also looking to partner up with local players and Taiwan provides us with a perfect starting point,” said Sogo.