Mark_CoadMark Coad, former CEO of OMD Australia, will be re-joining OmnicomMediaGroup (OMG) in the capacity of CEO of the PHD Group Australia. He had left OMD at the end of 2009 to take up the position of CEO of CHE, a Clemenger Group creative agency. Due to the recent expansion of the PHD Network in Australia, OMG created a new job position for Mark Coad. It will encompass the PHD Sydney operation and will include the recent successful launch of PHD Melbourne – set up to handle the A$120m global ANZ media account – as well as responsibility for the Foundation business, a media activation joint venture business between Clemenger Group and OmnicomMediaGroup. This business will remain operative as a stand-alone entity, but will form part of the consolidated PHD Network in Australia. Following a handover period with his successor at CHE, Coad will start his role in August, 2012.

LeighTLeigh Terry, CEO OMG ANZ (photo on the right) commented “Mark Coad is without doubt one of the best media operators around, both locally as well as internationally. The growth ambitions for the PHD network, globally, regionally and locally are aggressive and Mark’s intricate knowledge of the Omnicom Group and the Melbourne media market – in combination with existing strong agency leadership to support him - make him the only candidate for this role.”

Barry_CupplesBarry Cupples, CEO, Omnicom Media Group APAC (photo on the left), said, “Mark’s coming back into the media world is a real coup. He is a world class talent and we welcome him home with open arms. Truly, great news for PHD and the wider Omnicom Media Group network. We have worked hand-in-glove with the senior management at Clemenger Group (50% shareholder in OmnicomMediaGroup, ANZ) to make this work seamlessly and cohesively for mutual benefit.”

Mark Coad said “I have loved the challenge of running a creative agency for the last 2.5 years, but I have missed the media side. When this opportunity came up - working with people who I know, trust and have great respect for, it was a no-brainer. I relish the opportunity and challenge of working with the PHD team and clients. I know and respect Toby and Martin and am really looking forward to working with them and their management teams.”

Toby Hack and Martin Patton will report directly to Mark Coad and continue in their current roles as MD’s of PHD Australia & Foundation, respectively.

Lian_PekRegional broadcaster Channel NewsAsia appoints veteran journalist and award-winning programme-maker, Ms Lian Pek, as Chief Editor. The appointment comes as the channel is aggressively expanding its programming and services. In an earlier announcement, the channel had said it was extending its programming hours, and broadcasting “live” 24 hours a day from January 2013.

As Chief Editor, Pek sets the editorial direction and oversees production of English news for Channel NewsAsia and sister channel, MediaCorp Channel 5.

Pek joins Channel NewsAsia after a distinguished career in news and current affairs, having held leading editorial and anchor positions at international news organizations such as CNN International, Bloomberg Financial News and Aljazeera English. Besides broadcast news, Pek is recognised for her award-winning work in the documentary and film space. She started her career at the then Television Corporation of Singapore, where she launched and anchored its first daily business news bulletin.

Pek received her B.A. (Hons) in English from the National University of Singapore under scholarship from the Singapore Broadcasting Corporation. She also holds an M.A. in Theatre Arts.

Rajat-BasraIn line with PHD’s rapid growth and expansion in the Asia Pacific region, Omnicom Media Group has launched PHD in Indonesia – the award winning agency’s 16th office in the region. With nearly 240 million people, Indonesia is a high-growth market that is demanding attention from marketers across the globe, Cheuk Chiang, CEO, PHD Asia Pacific, said. To kick-start PHD’s operations in Indonesia, media expert, Rajat Basra has been appointed as CEO. Rajat has over 14 years of strategic media planning and buying experience in Asia Pacific, and helmed senior positions in various media agencies, handling blue-chip accounts like Intel, Microsoft, and HP to name a few. Rajat joins PHD Indonesia from M2M Interface Indonesia, a full service agency under Omnicom Media Group, where he was the Technical Advisor and Managing Director. PHD Indonesia’s operations and Rajat’s appointment are effective immediately.

JaimeValleslatCisco appointed Jaime Vallés as the company’s new leader for Asia Pacific, Japan and Greater China (APJC). Vallés takes over from Edzard Overbeek who was recently appointed head of Cisco’s Global Services business. Owen Chan will remain chairman and CEO of Cisco’s Greater China.

Vallés was previously the senior vice president of Cisco’s Latin America and has a strong track record of success in emerging countries, turning Latin America into one of Cisco’s fastest growing regions since he joined the company in 2007. With more than 20 years of leadership experience in the IT industry, Vallés brings to APJC a broad understanding of Cisco’s strategic direction and unique experience in effectively driving growth in both developed and emerging countries.

Prior to Cisco, Vallés was president of Sun Microsystems Latin America for seven years, and president of Sun Microsystems Mexico before that. He also previously held senior leadership positions at IBM.

sean_tanSingapore’s number one property website,, has appointed Rice Communications as its communications agency in Singapore. Rice will work with Singapore to manage its corporate communications and media relations in the market on a retainer basis. Rice’s initial focus is to support efforts in raising awareness of the brand among people and organisations in Singapore looking to buy and rent property. Singapore has experienced considerable growth in consumer traffic to its website over the past 12 months. Moving forward, the brand will make several improvements and changes to the portal aimed at further developing its proposition to consumers and agents. Earlier this month, Sean Tan has been joined as General Manager of Singapore. With a strong background in digital, most recently with and previously Yahoo!, Sean will strengthen’s role as a platform for marketers to reach consumers.



Porter Novelli has announced the appointment of long-term agency staffer Jimmy Szczepanek as managing director of Porter Novelli Singapore, replacing Ed Dixon who has chosen to stay in Asia following the completion of his six-year posting in the role. Consumer practice leader Szczepanek has led the agency’s regional P and G work since moving to Singapore two years ago. Dixon’s role as the agency’s south Asian regional network leader will be taken over by north Asian regional leader John Orme, who leads Porter Novelli’s operation in China.


roy_copyCambium Networks, a leading provider of wireless broadband solutions for reliable connectivity in any environment, appointed Roy Wittert as Vice President of Sales and Marketing for the APAC region. The new role will see Wittert drive regional growth by developing strategic marketing opportunities to further expand on Cambium’s presence within the wireless market. Wittert’s focus will be on promoting the company’s core offering, including point-to-point (PTP) and point-to-multipoint (MTP) solutions that enable high-speed accessibility, across the government, industrial and service provider sectors.

Wittert has extensive experience within the industry including distribution, channel development and management, carrier sales, managed services and video conferencing. He joins Cambium after two years with Motorola Solutions, where he was the sales lead for wireless network solutions within Australia and New Zealand. Prior to this, Wittert’s experience encompasses Vantage Systems, Volante and 3D Networks, SynOptics, Wellfleet and Bay Networks.

janicetan1IPG Mediabrands hired Janice Tan as Regional Managing Partner, Marketing Futures. The newly appointed role is designed as an interdisciplinary leadership role to help decode the shape of the emerging category futures. Based out of Singapore, Janice will work to drive growth across Asia and will report to Prashant Kumar, President, Asia World Markets, IPG Mediabrands.

The new role is part of IPG Mediabrands concerted effort to push blue ocean ways of driving growth for their clients, backing the belief that making use of data, content and new technology brings out new business models, new marketing frameworks, fresh trading paradigms and new category futures.

Janice has a profound experience in a range of senior management roles in the Asia Pacific, leveraging her strategic leadership skills. Her experience in the region demonstrates her resolute understanding of the business, and her enthusiasm to explore new approaches to driving growth for her clients. She has worked as part of Mediabrands before from 2006 to 2008, when she was Regional director of Business Planning at UM.

She has also served as General Manager & Regional Vice-President of Publicis Groupe VivaKi  – Digitas Southeast Asia. In her last stint, she headed the performance marketing network - Acronym Media Inc across Asia-Pacific.

Brother International Singapore Pte Ltd, a leader in development and manufacturing of printing, communication and digital imaging technologies, has named The Hoffman Agency its agency of record.

“The Hoffman Agency’s experience and track record in servicing both consumer and technology accounts will support Brother in driving brand awareness and visibility in Singapore,” said Zerlinda Chong, Head of Marketing, Brother International Singapore. “We are confident that the team will provide us with a balance between strategic consultancy and creative execution to achieve this goal,” she added.

“The Brother Singapore account is a great win for The Hoffman Agency,” said Mayda Jutahkiti, General Manager, The Hoffman Agency Singapore. “As an established and trusted brand worldwide, Brother’s innovative and ‘customer first’ approach plays a critical role in empowering businesses and individuals across the board. We look forward to supporting Brother, creating higher brand visibility in this fast-growing and competitive business space,” she said.

The Hoffman Agency will provide strategic counsel, media relations and product awareness as part of the retainer remit in the Singapore market. Brother International Singapore is the regional headquarters for Southeast Asia, with fully integrated sales, marketing and services capabilities. Across the region, Brother has subsidiaries in Thailand, Philippines, Malaysia, Indonesia and Vietnam.

SOFIALYS Asia Pacific Pte Ltd, the Singapore-based wing of Global mobile advertising company, Sofialys, closed a deal inked with MediaCorp to provide Mobile Ad-serving solution. Sofialys will work hand-in-hand with MediaCorp to implement a new Multi-platform Ad-serving solution, based on the Paris-based mobile advertising company’s innovative mobile solutions. Sofialys has two core business areas providing multi channels (WAP. WEB, APPS. Mobile TV) ad solutions to Telcos and Publishers and its fast growing Mobile ad network division ADITIC.

mmaThe Mobile Marketing Association (MMA) announced its new Board of Directors and Executive Committee for Asia Pacific. Newly-elected Board members will serve a two-year term beginning July 2012.

The new Board of Directors includes members from advertisers, publishers, agencies and technology companies. Thirteen newly-elected members of the Board of Directors join seven incumbent members to form the new Board.

The new Executive Committee includes:

  • Chairman of the Board - Rahul Welde, Vice President - Media, Unilever
  • Vice Chairman - Ashutosh Srivastava, Chairman & CEO, Global Emerging Markets Group, Mindshare Asia
  • Honorary Secretary - Andrew Knott, Vice President – Digital, McDonald's Corporation
  • In addition, Barney Loehnis, Head of Digital, Asia Pacific, Ogilvy & Mather, was granted the title of Chairman Emeritus.
  • The Asia Pacific Board joins its counterparts in three other regions (EMEA, LATAM and North America) in identifying and advocating for the issues and needs of its particular region, and its Chair and Vice Chair will also join the Global Board of Directors, which focuses more on establishing the overall direction of the industry and the governance of the organization.

    The complete list of the Board of Directors is as follows:

  • Chairman of the Board - Rahul Welde, Vice President – Media at Unilever
  • Vice Chairman - Ashutosh Srivastava, Chairman & CEO, Global Emerging Markets Group at Mindshare Asia
  • Honorary Secretary - Andrew Knott, Vice President – Digital at McDonald's Corporation
  • Chairman Emeritus - Barney Loehnis, Head of Digital, Asia Pacific at Ogilvy & Mather
  • Dr.K.F Lai, CEO & Co-founder at BuzzCity
  • Wander Meijer, Global Head International Research at TNS
  • Benjamin Grubbs, Asia Pacific digital marketing specialist
  • Robert Woolfrey, Managing Director - SEA at Millennial Media
  • Kim Donghyun, Associate Director, Asia, Digital and Mobile Marketing Leader at Procter & Gamble
  • Jun Kanbe, COO Mediba
  • Chito Bustamante, Group head, Product Portfolio Management, SMART Communications, Inc
  • Todd Paris, General manager for Specialist Sales for Asia & Americas, Microsoft
  • Gavin Mehrotra, Director International Media at The Coca-Cola Company
  • Grant Watts, SVP and Managing Director - Asia Pacific at Amobee
  • Alex Burke, Managing Director, Asia Pacific at TigerSpike
  • Vishnu Mohan, CEO Asia Pacific at Havas Media
  • William Easton, Director of Mobile Sales and Operations - Asia Pacific at Google
  • Joshua Maa, Founder & CEO at Madhouse Inc.
  • Sean Rach, Director, Regional Marketing at Prudential Corporation Asia
  • Atul Satija, Vice President & Managing Director, APAC at InMobi