For the 6^th time the Mobile Marketing Association (MMA) Asia Pacific is holding its annual forum in Singapore that will take place this month on Thursday May 22, 2014 at The Grand Hyatt, Singapore.

It is the Asian iteration of MMA’s renowned forums held around the world to bring the best and brightest in the mobile marketing and advertising industry together - senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry.

In line with the times, this year’s theme is “path to purchase on mobile” and will take a closer look at consumers’ mobile habits during the shopping process - from research to purchase.

In our constantly connected world, consumers rely indeed on smartphones more than ever to help them shop for products and services. A recent Google/Nielsen survey, for example, revealed that consumers are spending 15+ hours a week researching on their smartphones, that proximity is important, immediacy is key, and mobile influences a customer’s purchase decisions (93% go on to buy) enormously.

Considering all these facts, expect the industry’s leading luminaries discussing and presenting fascinating case study examples of the role that mobile plays in the path to purchase journey for consumers, including The BBC, Facebook, Joule, McDonald’s, Mobilewalla, Unilever and Yahoo!

Sessions at the 2014 event will include a talk by Facebook Managing Director for Asia Pacific, Myungjo Choi, who will discuss how mobile has created a seismic shift in the way that people consume information; revealing the three key trends on mobile that marketers can take advantage of to reach and engage with customers.

In another session, Dr. Beverly Harrison, Principal Scientist in Mobile at Yahoo Labs, will provide a glimpse into a number of advanced research projects, highlighting novel ways of delivering highly personalised content to TVs, smartphones, tablets and ‘wearables’ – just to mention a few of the many interesting speeches – but there are many more. Without doubt, the MMA Forum has established itself as the premier event for marketers in Asia who want to fully embrace, utilize and execute mobile marketing as an effective medium for consumer engagement. Delegates at this year’s event will have again the opportunity to learn from industry experts, network with peers and hear first-hand how to use the mobile channel for best effect, as part of the marketing mix.

Rohit Dadwal, Managing Director, MMA Asia Pacific comments: “MMAF 2014 Singapore has been developed to inspire and educate brand marketers by showcasing the innovative work and industry leading initiatives that MMA members are driving. By breaking the conversation down into mobile’s role within the path to purchase, this year’s Singapore Forum will offer attendees the learning, insight and inspiration to do more in mobile.”

For more information about the MMA Forum Singapore 2014, including the full agenda and speaker bios, please visit the MMA Global website.

By MediaBUZZ