Google Analytics is a free enterprise-class web service that shows advertisers, marketers and website owners how visitors interact with their website and how to maximize their online presence. Google Analytics offers customers data in context, so that anyone from seasoned pros to novices can identify where visitors come from, what action they take on the website, and where they go when they leave.

Did You Know?

70% of marketing and analytics professionals plan to increase spending on web analytics in 2008 (WAA Survey, January 2008)
36% of small and mid-sized businesses will deploy Web analytics products within the next 12 months (JupiterResearch, 2007)
20% of search marketers currently use some type of analytics (JupiterResearch, 2007)

Customer Success Stories:

Neutrogena, a lucrative Johnson & Johnson brand, has been testing analytics products over the past six years and realized the analytics products they were using weren’t providing the robust reports that they were looking for. In 2007, switched to using Google Analytics and found that they can now easily share information across all relevant business partners. They are the first J&J business unit to use Google Analytics, which is now spreading across the entire company. Among other things, they’re using the data to make budget recommendations, which has proven influential when performing cost analysis.

Yelp, headquartered in San Francisco, is a fun and easy site, designed to find, review and talk about what is great in your world. Soon after starting their business in 2004, they began using Google Analytics and saw instant results. Seen by the CEO as one of their “bread and butter tools,” he commented that “it offers the type of stuff that everyone has to have if they’re serious about their website.” Yelp employees use the data on a daily basis as a decision support tool to make subtle content changes.

Discoverable, Actionable Data:
  • Geographic Segmentation
  • Internal Site Search
  • AdWords Reports
  • Conversion Funnels
  • Time on Site
  • Event Tracking
  • E-commerce
  • Visitor Loyalty
  • Site Overlay
  • Bounce Rate
  • Traffic Sources
  • Visitor Recency

Robust & Easy to Use:

  • Intuitive user interface
  • Just a snippet of tracking code is all that’s needed to get started
  • Offered in 25 languages and used by hundreds of thousands of users worldwide
  • Custom scheduled reports for stakeholders
  • Measures all ads, newsletters, affiliate campaigns, paid links and more on Google and other search engines
  • Accessible by unlimited specified users
  • Daily data updates

Several Channels of Support:

More information about Google Analytics is available at:

By Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Inc