The Chief Marketing Officer (CMO) Council announced the launch of its official journal PeerSphere in the fourth quarter of 2011. The multi-channel, multi-format publishing initiative intends to deliver an in-depth and engaging peer-driven quarterly print journal and companion digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide.

Making the announcement at the annual GRAPH EXPO show, the CMO Council said it would use cross-media content development and print customization technology from Quark and Ricoh to develop the print and digital publications, as well as create more localized versions that will increase audience relevance, interaction, and interest in North America, Europe, the Middle East, Africa, Asia, and Latin America.

With a database of more than 60,000 marketers and some 2,000 content syndication partners, the CMO Council plans to combine the power, pull, and punch of print and digital publishing to further its global knowledge transfer mandate.

PeerSphere will be a high-quality, 40-page print journal with a companion digital magazine aimed at computer, tablet, eReader, and smartphone users. This will leverage the CMO Council’s extensive content engine and archive of CMO interviews, contributed articles, regional views and perspectives, case studies, award submissions, and best practice insights, as well as facts and stats. It will primarily showcase insights, best practices, and commentary from CMO Council members, experts, and academics, reaching a highly qualified audience of senior client-side marketing executives who have corporate, division, product line, or geographic marketing responsibility.

PeerSphere will include pithy, pointed, and thought-provoking content,” noted Donovan Neale-May, Executive Director of the CMO Council. “We will rely heavily on peer-based perspectives, profile stories, and best practices. We will seek to inspire, enlighten, and engage with global insights and innovations from a cross-cultural, cross-border marketing world.”

Regular content and features will include:

  • PunchLine - Opinion editorial from CMO Council Executive Director
  • Guest Gab - Commentaries from subject matter experts and academics
  • Get to Know a CMO - Q&A with global marketing leaders in both BtoB and BtoC markets
  • Insights + Intelligence - Research, analytics, and trend data from information service providers, futurists, and social media monitoring firms
  • Report Round-Up - Highlights from new CMO Council studies and thought leadership initiatives
  • Localize to Globalize - Case studies and contributions from regional advisory board members
  • Extracts + Abstracts - Content selections from new book releases, white papers, and strategic briefs provided by authors, consultants, and academics
  • Situation Central - Lessons learned from CMOs facing real-world marketing issues, obstacles, crises, and brand recoveries
  • Innovation from Automation - Where and how technology is impacting customer experience, engagement, acquisition, retention, revenue optimization, and marketing operations
  • Hit + Miss - Winners and losers in new product introductions and line extensions in both BtoB and BtoC sectors
  • Digital Discourse - Roundtable discussions, views, and opinions from members of the Digital Marketing Performance Institute
  • TalentTalk - Performance management pointers and perspectives around how to achieve “more gain and less strain” in staff/agency relationships
  • Campaign Corner - Spotlight on award-winning campaigns that integrate multi-channel components and evidence tangible business value creation

CMO Council members include marketing leaders in both BtoB and BtoC markets across all industry sectors. The 6,000 members control an estimated $200 billion in marketing spend annually and are located in more than 110 countries. They are heavily involved in marketing planning and procurement, marketing mix allocation, technology acquisition, media buying, talent development, resource recruitment, and agency selection. The digital version will be offered on a subscription basis to global marketers, as well as marketing associations, institutes, universities/business schools, training centers, libraries, agencies, consultants, and solution providers.

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