- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 12 January 2023 11:08
Gartner has acknowledged Melissa as a Niche Player in the 2022 Magic Quadrant for Data Quality for the third consecutive year.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 09 December 2022 10:25
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have the greatest success in email marketing if you offer relevant content with added value and send the c ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 12 January 2023 10:07
Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 08 December 2022 17:50
There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how is an aperture measured? How reliable are the procedures? And how meaningful is the opening rate in the end?
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Monday, 09 January 2023 11:45
Since customer behavior has changed with the COVID-19 pandemic, mailmunch's Sania Khan highlights in her blog that it will be more important than ever to adjust your email marketing strategies and suggests considering the following:
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 08 December 2022 16:30
When choosing email marketing software, it is crucial to follow the motto "strategy first, technology second" so that the procedure does not lead to a technological dead end. Therefore, define in advance as specifically as possible how the email marketing should be structured. Ask yourself questions ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 16 December 2022 14:50
Email marketing is increasingly about sales promotion and lead generation, using automated email routes and content tailored to the recipient. Campaigns for that are particularly successful when the content offers real added value for the user, like the following:
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 02 December 2022 11:01
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 15 December 2022 13:22
We like to close the year with some encouraging positive news by presenting local tech group PC Dreams, that just launched myhalo, a holistic and integrated platform to upcycle, trade-in, repair, and extend the lives of personal computers and mobile devices.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 02 December 2022 10:06
Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article by clearing up the prejudices against email marketing.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Wednesday, 14 December 2022 11:57
Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 01 December 2022 17:18
According to research, almost all (99%) of businesses use email marketing to regularly engage with their customers and prospects, proving that email is more vital and relevant than ever.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 09 December 2022 13:54
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 01 December 2022 16:44
More and more companies are taking their digital responsibility seriously and are formulating digital ethics, aware that not all that’s possible is right and leads to sustainable success. This also applies to digital marketing, especially newsletters and other commercial emails, which are impo ...