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- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 13:11
There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 22 July 2021 15:45
Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to crea ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 12:54
Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 22 July 2021 15:25
Due to the pandemic and the resulting restrictions, the sale of goods and services is shifting significantly to the Internet. And when shopping online, there are usually various payment options to choose from, such as invoice, direct debit, credit card, or online payment services such as PayPal.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 11:15
Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K-pop stars actively communicates with global fans on Twitter.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 22 July 2021 15:02
Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of 8.2%, is forecast fo ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 10:37
Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 15 July 2021 13:54
The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming to its rescue.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 10 June 2021 14:20
Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 15 July 2021 13:18
Our shopping experience has fundamentally changed. What used to happen in stores is now happening globally on shopping platforms and online marketplaces, where orders can be completed with just a few clicks and goods delivered to the doorstep. It is no surprise e-commerce has conquered the consumer ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 10 June 2021 13:43
Sales in influencer marketing was expected to near the one billion-mark in 2020, according to market studies, if the corona pandemic would not have brought advertising budgets to a standstill. Even though there seems to be already a light leading out of the crisis, a full recovery will probably take ...
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 15 July 2021 12:10
The Mobile Streaming Report 2021 from the app marketing platform Adjust indicates a fundamental shift in usage habits towards mobile media consumption, with over-the-top streaming (OTT) growing explosively as consumers seek on-demand entertainment more than ever.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 10 June 2021 13:31
Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 08 July 2021 14:27
There are millions of apps that have been downloaded several hundred billion times in total in the app stores of Apple, Google, and Amazon. After all, there is a suitable app for everything, which can be installed on the smartphone with just a few clicks. Certainly, that influences media usage behav ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 03 June 2021 13:14
The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which co ...
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 08 July 2021 14:01
Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution for push notifications across all channels: website, app, and wallet push.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 03 June 2021 11:49
Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for ...
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 08 July 2021 13:34
Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This means they need to always be one step ahead of consumer trends and wishes, which is made possible with the help of an impressive database, smart analytics, and predi ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 03 June 2021 10:36
Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of ...
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Friday, 02 July 2021 13:06
There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast ...
- Written by Shaqeez
- Category: June 2021 - Appointments & Announcements
- Thursday, 27 May 2021 17:02
Aqilliz, the first of its kind technological infrastructure that strives to create a privacy-compliant audience marketplace, has announced a strategic partnership with LayerFive, a leading unified consumer data and privacy management Software as a Service (Saas) platform.
By working together, bot ...
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Friday, 02 July 2021 12:44
The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant web analytics solution available free of charge.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 29 July 2021 13:09
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Friday, 02 July 2021 11:49
Wherever you go, people are busy with their smartphones: shopping, online banking or answering emails, the trend is clearly moving from the desktop to the smartphone to deal with everyday needs both in business and in private life. Consequently, marketers must see how they reach their target group v ...
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 29 July 2021 12:38
Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibilities for brick-and-mortar retail.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 01 July 2021 17:26
AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 29 July 2021 10:06
The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by ...
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Thursday, 01 July 2021 13:32
Consumers’ online shopping habits, purchasing behaviors, and expectations have all changed since the onset of the pandemic. With the heightened health and safety expectations, e-commerce is becoming the default choice for shopping.
- Written by Shaqeez
- Category: July 2021 - Mobile Marketing & Analytics
- Tuesday, 27 July 2021 17:25
Tier One Entertainment, Southeast Asia's leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world's leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe.
Tier One Entertainment is seeded by one of the bigg ...
- Written by Shaqeez
- Category: July 2021 - Appointments & Announcements
- Tuesday, 29 June 2021 11:01
AppsFlyer announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer’s marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC).This latest appointment follows the company’s recent senior hire of ex-Oracle Sales Vice President Joen van Driel a ...
