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- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 02 September 2021 13:23
The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 15 October 2021 10:25
In the recent study ''Life Reimagined', the consulting firm Accenture examined which developments are increasingly influencing the purchasing decisions of consumers today and how companies should react to them to continue playing a role in their market in the future.
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 02 September 2021 13:05
Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a leading provider of ‘Near Me’ Brand Experience marketing solutions.
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 08 October 2021 13:18
The spread of smart devices and the Internet of Things (IoT) are profoundly revolutionizing digital marketing. Used in marketing, IoT can collect customer information in ways that marketers of the last century could never achieve.
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Wednesday, 01 September 2021 17:40
Kantar just launched the second edition of its global Ad Equity ranking of media channels and media brands, Media Reactions 2021, which identifies the places where users of media channels and media brands most appreciate advertising and are least likely to view ads negatively.
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 08 October 2021 12:51
The buzzword Internet of Things, or IoT for short, is obviously a whole bunch of technologies and Internet protocols that have the common goal of connecting all kinds of devices to the Internet. In contrast to networked computers and servers, these devices are usually equipped with little computing ...
- Written by Shaqeez
- Category: September 2021 - Appointments & Announcements
- Wednesday, 01 September 2021 11:11
Emplifi, a leading unified customer experience platform, announced the acquisition of Go Instore, a London-based startup with 60+ employees.
Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video. Their leading-edge video ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 08 October 2021 10:58
Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans both at work and at home with buzzwords like Internet of Things (IoT), Industry 4.0, smart homes, autonomous driving or artificial intelligence (AI). What we shouldn’t forget is that these trendy tec ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 29 October 2021 12:57
The Internet of Things (IoT) not only offers new opportunities for marketing communication but confronts companies at the same time with new challenges – especially in the areas of data protection and data security.
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 01 October 2021 14:02
In e-commerce everything revolves around the end customers and their needs, while in Industry 4.0 intelligent machines are in the foreground. With industrial IoT commerce, new commercial perspectives and opportunities are now established.
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 29 October 2021 11:42
At first glance, the World Wide Web Consortium (W3C) and the Internet of Things (IoT) are two different worlds. The consortium is considered the authority for web standards and ensures that everyone can find information on the World Wide Web regardless of their device. Both the relatively simple web ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 01 October 2021 13:41
In online and brick-and-mortar retail you can see a tug-of-war for the customer's favor, but this battle only obscures one of the most important future trends, the Internet of Things (IoT). As a result, retail is increasingly losing direct contact with its customers, regardless of whether it is onli ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 29 October 2021 11:25
The Internet of Things (IoT) is one of the dazzling trends of the 21st century, destined to change our life, as well as any business and market, by collecting, processing, and analyzing large amounts of data in real time, thereby uniting the physical and digital world.
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 01 October 2021 12:47
HUAWEI CONNECT 2021 started last week online and is still ongoing till October 31. The theme of this year's event is Dive into Digital – into the practical application of technologies like cloud, AI, and 5G in all industries, and how they can make organizations of all shapes and sizes more eff ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Thursday, 28 October 2021 11:18
According to Forrester's 2022 Predictions for Asia Pacific, region-specific pressures will allow just 40% of APAC firms to pivot to anywhere-work versus 70% globally.
- Written by Shaqeez
- Category: October 2021 - Appointments & Announcements
- Tuesday, 28 September 2021 17:08
The South China Morning Post today the appointment of David Wightman to the newly created role of Global Head of Advertising.
The senior-level appointment signals the continued growth of SCMP as a globally recognized and trusted partner to brand advertisers, powered by adtech innovation and data- ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 22 October 2021 11:48
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 02 December 2021 10:40
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. So far, neuromarketing is still an expensive approach that requires advanced equipment and technolo ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 22 October 2021 11:22
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to public cloud IoT endpoints such as AWS IoT Core.
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 02 December 2021 10:21
Consumer advocate organizations, such as the Center for Digital Democracy, are criticizing neuromarketing's potentially invasive technology.
The privacy concerns come from consumers being unaware of the purpose of the research, how the results will be used, or haven't even given consent in the firs ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 22 October 2021 10:40
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, besides highlighting its partnership with MIH Consortium (MIH), global manufacturing leader Foxconn's ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Wednesday, 01 December 2021 13:37
South Korea:
Company: Brain & Research Innovation; Technology: fMRI, EEG, EKG, eye tracking, GSR
Company: ThinkUser; Technology: EEG, eye tracking, GSR, psychophysical experiments
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Thursday, 21 October 2021 13:25
Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, unveiled Tingwu, an AI-powered meeting assistant, alongside a new version of its cloud computer. The solutions are tailored for the new world of work and address surging demand from corporate users looking to work remo ...
- Written by Augustine
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 26 November 2021 11:45
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when we ask about it, we get very often wrong explanations. Because people don't even know why they decide ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Thursday, 21 October 2021 11:23
Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc., announced the launch of a new advertising product that offers deeper insights and significantly more targeted ...
- Written by Augustine
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 26 November 2021 11:30
I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there is no question that a reduction in returns is in the interest of everyone involved. But how can onlin ...
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 15 October 2021 11:08
The “Internet of Things” (IoT) essentially describes the communication between countless devices via the Internet. The concept is well known by now and will become a reality with billions of more connected devices to the Internet in the coming years. The chances of abuse increase immeasu ...
- Written by Augustine
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 26 November 2021 11:09
ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey, which has been conducted earlier this year with 11,200 respondents from Hong Kong, India, Indonesia, Malaysia, Singapore, Taiwan, and Thailand.
- Written by Shaqeez
- Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
- Friday, 15 October 2021 10:58
Everyone is talking about three related topics: (1) Internet of Things (IoT), (2) Machine to Machine (M2M) and (3) Industry 4.0, making the manufacturers of hardware and software for networking devices believe the entry into the Internet of Things can be done easily with guaranteed success.
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 12:23
Cyber-attacks are the greatest risk to a company’s operational capacity, as well as its revenue and brand value. With the digital transformation, and with it an acceleration of modern technology, there has been a vast increase of security issues that Chief Information Security Officers (CISO&r ...
