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Asian e-Marketing
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January 2011
- Facebook got 7.9 Percent of all Business Internet Traffic in 2010
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Yahoo’s Video Lite unlocks stronger storytelling
Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that allows advertisers to optimize existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons and messages.
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Novel AI-powered forecasting models needed as many fail in times of crisis
As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.
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IDC’s early assessment of the Russia-Ukraine conflict on ICT spending and tech markets in Asia Pacific
The impact of the current conflict between Russia and Ukraine is far-reaching and will impact Asia Pacific in the short and possibly long-term in a recently published impact analysis: IDC reiterates that sanctions, commodity shortages, and higher prices for oil and gas as well as other essential goods will further fuel inflationary pressures and damage ICT supply chains that support the regional consumer electronics and semiconductor manufacturing as well as distribution industries.
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Draw the attention of new customers to products according to their wishes and interests with Discovery Commerce
Discovery Commerce paves the way for one of the most difficult tasks in e-commerce, namely product discovery. Because it is harder than it seems to get a potential buyer to find the product they are looking for in an online store or marketplace as customers easily get confused or impatient when browsing (sub)categories on a website.
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Visual competence must be constantly nurtured
Images and videos dominate in communication among young people, making clear that the Internet is becoming more visual with each new generation. In fact, nothing has accelerated the already rapid growth of visual content more than the pandemic. Consequently, in this increasingly visual world of communication, marketers need visual literacy to keep up with developments.
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Online Marketing 2022: Between Artificial Intelligence and Diversity
Classic keyword campaigns will lose relevance in the future. Advertisers must finally establish alternative solutions to third-party cookies and encourage the user to accept consent management with good content. In addition, diversity is becoming more and more popular in advertising and social networks. The digital marketing world will continue to be dynamic in the coming year and advertisers should keep an eye on the most important trends for 2022.
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Business messaging trends 2022: progressive advance of smart devices, federation & push-to-talk
Communication and collaboration solutions have become an integral part of everyday professional life. In the future, they will prevail across all industries and company sizes.
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IBM expands its Global Security Operation Center (SOC) Network to help clients respond to cyber-attacks
IBM just announced a multi-million-dollar investment in its resources to help businesses prepare for and manage the growing threat of cyberattacks in Asia Pacific.
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Content Scoring – strategically planning and prioritizing content
The goal of content scoring is to place the right topics in the right place at the right time to achieve maximum impact which requires content and the associated requirements being strategically well planned and prioritized accordingly.
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Marketing CMS
Whether it be marketing materials, website content, pitch decks or contracts, for the majority of employees, creating content is a daily to-do and for some even the most important component of their job. However, many of them fear errors in released documents, and thus risks for their own brand, as well as negative effects on sales, resulting in, among other things, a loss of customer confidence.
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Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs
Yahoo announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in the Yahoo DSP.
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Acquisition of Envizi complements IBM's growing arsenal of AI technologies to drive sustainability
IBM just announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management that builds on IBM's growing investments in AI-powered software, including IBM Maximo asset management solutions, IBM Sterling supply chain solutions and IBM Environmental Intelligence Suite, to help organizations create more resilient and sustainable operations and supply chains. Financial details were not disclosed.
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GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”
GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.
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When using hashtags on social media, less is usually more
One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should be there anyway?”. Well, I’d like to bring some clarity: