adobeAdobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally.

Founded in Kuala Lumpur in 2014, iflix is Southeast Asia’s leading and fastest growing Internet TV service, partnering with over 160 of the world’s top studios and distributors to offer subscribers thousands of TV shows, movies and more. Adobe’s data-driven solutions will enable iflix to offer customers an unparalleled experience in mobile video-on-demand (VOD) consumption, serving content tailored to its subscribers’ diverse tastes.

David Goldstein, Head of Asia for iflix Group said, “Our aim is to create truly personalized experiences – whether it is suggesting shows in line with the programs users already love or engaging them via email. Adobe’s technology gives us the capability to build unified customer profiles and to get to know our subscribers’ preferences. Ensuring that our users get recommendations that match their specific viewing preferences is absolutely critical. Adobe provides us all the important customer information in a single view, so we can effectively engage with customers in shorter turnaround times. With a world-class technology suite that offers stability and scalability unlike any other, we are confident that Adobe will be a steadfast partner in our endeavor to bring top-quality content to more consumers in Southeast Asia.”

The scalability offered by Adobe will be indeed a huge advantage to iflix, as the Adobe Marketing Cloud will help iflix gain a deeper understanding of their customers, enabling the marketing team to effectively design, plan, execute, manage and optimize cross-channel marketing campaigns that will deliver exceptional customer experience.

The implementation involves Adobe’s data-driven solutions, including:

  • Adobe Analytics for deeper, real-time insights into customer interactions;
  • Adobe Audience Manager for a complete understanding of subscriber’s preferences;
  • Adobe Media Optimizer for a clear overview of campaign performance which in turn facilitates budget maximization across search, social and display;
  • Adobe Campaign enables the iflix team to generate loyalty with highly personalized customer engagement.

V.R. Srivatsan, Managing Director for Adobe Southeast Asia said “Customers today expect great experiences, and being able to consistently deliver on that will set iflix apart from the rest in the market. Adobe is excited to be a strategic partner to iflix on their fast-moving expansion roadmap, and we are working closely with the iflix team to deliver the right customer experiences with the help of data and segmentation.”

Adobe is aware of the fact, that it’s not so much about customers expecting brands to give them personalized experiences - whether they’re browsing a brand’s mobile website or strolling an aisle in a brand’s brick-and-mortar store – than delivering continuous personal experiences that connect consumers mobile web interactions with the brick-and-mortar ones and improve both.

“There is a generation shift in the way people consume content on their mobile devices today. Both iflix and Adobe understand the need to address this transformation by providing rich, relevant and personalized experiences on every device, and yet be able to consolidate data from these fragmented journeys into a complete, single view. Adobe will provide the pivotal tools and support to accelerate iflix’s dynamic growth in years to come,” Manzar Imam, Adobe Senior Account Executive for iflix, concluded.

By MediaBUZZ