- Category: June 2017 - Mobile Marketing & Apps
Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.
Asia is Foursquare's fastest-growing market outside the U.S., with nearly a dozen partnerships that leverage Foursquare's location intelligence to build contextually-aware solutions for AI, AR, O2O, ride-sharing, messaging and more.
Hundreds of companies already leverage Foursquare's enterprise and advertising products around the globe, from Apple and AT&T to Unilever, and now Foursquare became the exclusive location partner for Tencent’s WeChat globally outside of China.
Consumers who use the app to chat with friends can add a location or tag a Moments post with a place and see address, tips and other venue details. Tencent also leverages Foursquare tech in its other social apps QQ and Qzone, where users outside of China use Foursquare to share their location with friends, or choose a location when posting an update.
Other partners in the social networking space in Asia that leverage Foursquare include the global app Path, a check-in app that's widely popular in Indonesia, and the Chinese social network ‘Momo’ that has chosen Foursquare as its sole location provider outside of China.
Foursquare's deep integration with Samsung showcases the company's ability to enhance new mobile phones. Whenever a person with the Galaxy S8 and S8+ takes a photo, the image is attached to the specific location using Foursquare's Places database of more than 105 million venues around the globe. The phone also serves up contextually relevant locations for those who are searching for a place to eat, drink or explore.
In addition, Foursquare technology is powering the phone calendar feature for LG. Appointment locations are based on the Foursquare database, which also helps users find convenient meeting locations nearby. Not to mention that one of the world's largest mobile marketplaces, Carousell, is using Foursquare location to help buyers and sellers identify nearby places to meet and exchange goods or payment.
"At Carousell, we connect people so they can buy and sell pre-loved items. Foursquare and its expertise in location-based services helps us connect our Carousellers more effectively, making it all the more convenient to get the items they always wanted," said Lucas Ngoo, Co-founder & CTO, Carousell.
Foursquare's API also powers several ride-hailing companies in Asia, such as Travel Japan WiFi, one of the country's top travel apps, that helps direct travelers to the best places to eat and drink and provides details on 200,000 Wi-Fi hotspots.
"It is simple and easy to integrate the Foursquare APIs, which immediately resulted in a highly-scalable product," said Kenji Soma, CTO of Wire and Wireless Co. "We are also reassured that nearly every place in the world is in the Foursquare database, so we can deliver top-notch recommendations, always."
The key to success is having correct data and coherent geocoding to reach customers with the right offer at the right time, at the right place, directly on their smartphone and providing potential customers with personalized information, depending on their location to persuade them to buy.
Clearly, tools that relate geographic contexts to data has entered today’s business world with a sensational bang and Foursquare’s location intelligence has pioneered turning data into insight for a variety of business purposes. It opens up new vistas for retailers how to attract customers to their store despite strong online competition, how to increase sales or reduce costs and to generally minimize risks.