Theapplies2012APPIES 2012 is bigger and brighter this year with record number of entries submitted from across APAC.

Campaigns for top global brands such as Olay, Oreo, Tiger, Dove,  Nivea, Nescafe, SK II, Singapore Tourism Board  and Gillette enter the fray to win APPIES gold medals on July 26 & 27 at the National University of Singapore Society (NUSS).

Marketers and advertising professionals will demonstrate their ‘show, share and sell’ skills by presenting and pitching their most memorable marketing campaigns to fellow professionals and judging panels. Their case studies not only facilitate the dynamic exchange of marketing ideas, but also the effective sharing of specific strategies that have clicked in Asia Pacific’s highly diverse markets.

The overarching theme for APPIES 2012 asks the question, “Are clichés rules to be followed? Or myths to be debunked?” and has seen an impressive number of entries this year.

The 100 marketing campaigns selected to compete for the 10 APPIES Gold Medals this year will come from 16 countries including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Pakistan, Sri Lanka, Taiwan, Thailand, Vietnam and Singapore. Thus, the stage is set for intense competition in this annual festival of the best marketing ideas in the region, supervised by chief judge, Leanne Cutts, VP Marketing at Kraft Foods Asia Pacific.

Organized by the Institute of Advertising Singapore (IAS), APPIES 2012 is supported by SingTel, MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH).

This year, APPIES will include again two days of LIVE campaign presentations and stimulating keynote sessions by industry experts from some of the most admired companies. That’s why the organizer likes to think of APPIES as the TED for marketing, as special keynote sessions, panel discussions and exclusive talks are featured – this time by Christiaan Ter Steege, Director (Digital Integration) - Integrated Marketing & Communications, Philips Asia Pacific ; Jon Wright, Head of Analytics & Insight at MEC Asia Pacific, and Emily van den Berg, Principal, R3, among others.

“Since its inception, the APPIES has grown steadily in line with the Institute of Advertising Singapore’s vision of greater exchange, multi-market education and promotion of excellence and innovation. This event has become a must for all marketing professionals to view content from 100 of the best marketing campaigns in Asia Pacific,” says Terry O’ Connor, CEO of Courts Asia & President of the Institute of Advertising Singapore (IAS).

APPIES has seen 25% growth from year to year in the number of overall entries submitted.

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By MediaBUZZ