Next month, dmg:: events, the organizer of ad:tech Singapore, brings together the global digital marketing community. Just recently, the final conference and speaker line-up for ad:tech Singapore 2013 has been announced, Asia’s premier digital marketing conference and exhibition.
This year’s event showcases the brands, partners and individuals who have adopted a game-changing, progressive and entrepreneurial approach to maximising the opportunity that digital marketing offers.
Technological enhancement, new and improved solutions, and the developments of social sites have contributed to digital marketing, becoming an essential component in most corporations' strategic marketing plans making ad:tech Singapore 2013 the perfect event to exchange ideas, best practices and industry trends that will impact the Southeast Asia business landscape.
“The potential impact of digital marketing on Asian businesses is widely recognised, and organisations have successfully benefitted from the paradigm shift from traditional to digital media.” said Paul Beckley, Vice President, ad:tech Singapore. “After adopting digital marketing, organisations now want to know what more they can do to maximise their investment and better engage target audiences. ad:tech Singapore 2013 offers insights into the latest innovations and provides the right platform for exchanging best practices.”
With the theme, “Innovate or Eliminate”, the event this year is bringing some of the industry’s most influential and dynamic thought leaders from both brands and networks.
Three specialist tracks focus on a range of topics spanning innovation in organizations, communications and creatives, to educate and inspire participants:
Track 1 – Organisational Innovation:This track will focus on the new frameworks that brands and networks can apply to achieve organisational excellence. Learn more about a range of innovations and best practices, including lean marketing and new measurement tools.
Track 2 – Communications Innovation: To help participants better understand how they can gain market relevance by optimising all elements of the communications eco-system, this track will focus on the new rules of consumer engagement. Topics such as data & analytics, content partnerships, leveraging mobility and enhancing strategy will be covered.
Day 1 – Creative Innovation: The Big Idea remains central to any campaign. This track looks at how brands can draw inspiration from the Big Idea and adopt unique approaches while leveraging digital and new technologies to connect with consumers. Topics such as localisation of global campaign concepts, reinvigorating brands with progressive technologies and enabling UGC will be covered.
Day 2 – Pure Innovation: When it comes to the latest technology and trends, what does the future look like? This track explores the new ways of achieving success in digital by casting a spotlight on those at the forefront of innovation and technology. Topics covered include reimagining music consumption, future technology trends and entrepreneurship.
An impressive line-up of influential speakers has been confirmed for the conference, including Ross Jackson, Head of Cross-Border Business, Visa APCEMEA and Richard Fraser, Regional Managing Director, Proximity Asia, Middle East, Africa; Financial Times, Angela Mackay, MD APAC; Brian Silver, Vice President Ad Platforms for the Americas, Yahoo!; Vipul Chawla, Head of Marketing, KFC APAC and Prashant Kumar, President IPG Mediabrands Asia; and Ash Singh, Founder & CEO, Angel's Gate.
e2i (Employment and Employability Institute) is committed to the professional development of local professionals to deepen their knowledge and competencies in digital marketing. For a second year, e2i is funding 50% of ad:tech conference fees for local digital media practitioners working in Small and Medium Sized Enterprises (SMEs) and freelancers. As the official job placement partner, e2i will be facilitating job matching opportunities for digital media employers and potential jobseekers.
ad:tech Singapore 2013 will also feature a special seminar in partnership with Google. Over four days, participants who sign up for the special bundle get to attend the keynotes, and learn about the newest developments in digital marketing before switching over to hands-on lessons with Google Adwords and Analytics.
The ad:tech Singapore 2013 advisory board is composed of the leading industry shapers including: Ken Mandel, Chairman Emeritus IAB Singapore, SE/Chairman Digital Advertising Alliance (MDA); Craig Law-Smith, Head of Strategy and Business Development Global Advertising, Singtel; James Hawkins, Managing Director, Dentsu Mobius; James Miner, Senior Vice President, Digital Media – Fox International Channels; Jason Kuperman, Vice President, Omnicom Digital, Asia Pacific – India, Middle East and Africa; Luke Eid, Head of Digital Arts Network Hong Kong, TBWA Hong Kong; Robbie Hills, Head of Media Technology Solutions China, India and Southeast Asia, Google; and Shamini Nair, Marketing Manager, McDonalds
ad:tech Singapore 2012 saw an uptick in exhibitor participation and an almost 25 percent increase in size. The event comprised 58 exhibitors spanning 510 net square metres of exhibit space. The event was attended by over 2,500 attendees. This year’s event is expected to see a 20% percent increase in conference exhibitors and attendees.
For more information, please visit www.ad-tech.com/singapore.