6actuateThe Actuate Corporation announced a couple of days ago that it has acquired Quiterian, a privately held software company which provides visual data mining, social media analytics, and predictive analytics for business and other non-technical users. Visual data mining means analyzing large volumes of raw data to obtain immediate key business insights through intuitive visualization techniques. Not to mention that visualization makes it much easier to fully comprehend complex subject matters.

Quiterian fits very well into Actuate’s core business and strengthens its unique ability to help more end users identify and operationalize insights derived from any data source. Quiterian Analytics will be integrated into Actuate’s flagship product “ActuateOne” and will be known as BIRT Analytics. BIRT Analytics will empower business users far beyond the capabilities of existing data discovery and business intelligence technologies to present them with a powerful combination of analysis, visualization and information delivery options, enriching, deepening and accelerating Actuate’s ongoing efforts to bring the most insights to the most people.

By providing advanced analytics, visual data mining, and predictive analytics functionality to business users, enterprises get more value from more data, including SalesForce.com and unstructured Big Data sources such as Twitter, Facebook, Facebook Ads, Google Analytics and Experian Cheetahmail.

BIRT Analytics takes business users far beyond capabilities of existing data discovery technologies to the deep analysis previously reserved for data scientists and statisticians. Today, Actuate has extended its lead in delivering insights to any user, regardless of skill level, in a world where traditional Business Intelligence (BI) companies and data warehousing approaches struggle to identify and operationalize insights from data that is being generated at an exponential pace.

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Quiterian is an established player in Business Intelligence as noted by leading analyst firms and has a well-established customer base that includes public and private organizations in the telecommunications, eCommerce, and financial services, as well as healthcare and gaming.

“By acquiring world-class technology and talent at Quiterian, we’re taking powerful analytics and visual data mining technologies that have demonstrated traction in Spain to the rest of the world via our direct, OEM and partner channels,” said Pete Cittadini, President and CEO at Actuate. “We’re eager to add Quiterian’s leading-edge predictive analytics and data mining capabilities to the growing set of powerful technologies that BIRT developers can use to create applications that deliver insights. Quiterian’s technology is applicable to every one of our customer’s Business Intelligence, Performance Analytics and Customer Communication Management deployments and it is going to generate a lot of interest.”

The Quiterian team will immediately join Actuate’s existing staff. It includes a talented group of engineers, data scientists and innovators, who bring an unmatched combination of scientific, industry and academic talent.

Josep Arroyo, Quiterian’s founder and CEO will become Actuate’s VP of BIRT Analytics. He has established himself as a renowned entrepreneur in the data mining and analytics field and has over 30 years of experience in this area. In his new role, Josep will drive the data mining and analytics strategy, plus overall technology innovation for BIRT Analytics at Actuate.

”We’re excited to join the Actuate team and ready to show the world what Quiterian and BIRT Analytics can do. The BIRT community and Actuate’s customer base do a great job at empowering business users and Quiterian’s technology will fit well into furthering this goal,” said Josep Arroyo, Quiterian founder and CEO. “Actuate and Quiterian share common values, common approaches and a common vision to deliver insights and we look forward to the next chapter of realizing this vision with BIRT Analytics.”

By MediaBUZZ