- Category: October 2014 - Marketing Automation
Amobee announced that it has become a Twitter Marketing Platform Partner, launching Amobee for Twitter, a new solution running on the Amobee Digital Marketing Platform and using the cross channel Amobee DSP.
Amobee for Twitter is part of the Amobee Social suite of data-driven solutions that result in superior ROI. The new solution for Twitter uses a unique targeting engine that is powered by Amobee Brand Intelligence, which analyzes the world's content consumption patterns. By leveraging Amobee Brand Intelligence, real-time trend identification, historical consumer interests and keyword associations, the Amobee platform achieves superior results across social, mobile, and the web.
“Amobee’s partnership with Twitter and our Ads API integration marks another important milestone in our company’s evolution to offer the most advanced cross channel digital marketing technology platform for advertisers,” said Amobee CEO, Mark Strecker. “Through the Ads API integration, Amobee clients will now have access to actionable analytics from Amobee Brand Intelligence to more effectively increase awareness, engagement and follower growth on Twitter.”
It is forecasted that marketers around the world will spend nearly $26 billion dollars on social advertising by 2016 (eMarketer), making it essential that marketers have the right technology and tools, like Amobee Social and Brand Intelligence, to make the most strategic social media decisions possible.
Based on trending interests, Amobee’s Twitter solution gives brands and their agencies the ability to effectively identify and target the right audience in real-time, with the most compelling ad messages for Twitter, including Twitter video.
Amobee offers the following unique solutions to Twitter Advertisers:
- Campaign management, optimization and reporting on Amobee DSP;
- Cross-channel campaigns across mobile, social, display and video;
- Real-time content discovery and trending analysis from Amobee Brand Intelligence;
- Influencer indexing and targeting;
- Intent driven keyword analysis/targeting;
- Customizable dashboards and reporting suite;
- 24/7 customer service and dedicated account management.
Amobee DSP seems to be one of the smartest ways to buy media across all channels. With sophisticated machine learning algorithms and granular campaign management capabilities, the Amobee platform delivers maximum performance against advertiser goals.
“Amobee believes social is a cornerstone to effective cross-channel digital marketing and that brands have an opportunity to make a big impact on Twitter,” said Amobee President, Kim Reed Perell. ”The Amobee platform empowers marketers to leverage cross-channel insights, content analysis and trend intelligence, in addition to comprehensive user profiles that are proven to increase results. Amobee clients have seen engagement rates of top performing Tweets reach 25 percent, as well as overall reduced costs for consumer engagement.”
To no surprise, Amobee provides digital marketing technology and solutions for over 1,000 advertisers worldwide including 51 of the top 100 AdAge brands, and has delivered campaigns on Twitter for agencies such as Spark Communications and VML.