Wednesday Feb 08th

  • Is holistic search marketing worth the effort?

    Is holistic search marketing worth the effort?

    Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user's attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.

  • Zoho unifies marketing operations with new platform

    Zoho unifies marketing operations with new platform

    Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.

  • Stay visible in the digital world by using the magic of unique stories

    Stay visible in the digital world by using the magic of unique stories

    Storytelling is one of the most successful techniques of modern corporate communication, especially in digital sales since the majority of customers usually have already made their purchase decision before making the buy.

  • Merger of NielsenIQ and GfK in the making

    Merger of NielsenIQ and GfK in the making

    Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.

  • Extensive interactivity in in-stream advertising with OneAd and Wootag

    Extensive interactivity in in-stream advertising with OneAd and Wootag

    OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interactive and in-visual engagement from understanding audience’s preference, developing actionable insights to increase the conversion rate through in-stream advertising.

  • Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours

    Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours

    The AI-enabled candidate assessment platform Sapia.ai has launched local data hosting services across all its regional markets with a mission to help companies unlock and engage talent at scale.

  • Art + Blockchain = FENIX360 App for the benefit of all

    Art + Blockchain = FENIX360 App for the benefit of all

    FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.

    In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But with FENIX360 that will now change. Its revolutionary blockchain platform is designed to better connect artists and fans in a way that benefits everyone, offering musicians and other artists multiple new revenue streams, such as direct access to the merchandise and ticketing industries - in a way that’s never been done before.

  • The road to data-driven marketing is easier than you think

    The road to data-driven marketing is easier than you think

    As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

  • High time for new approaches to target group and campaign measurement

    High time for new approaches to target group and campaign measurement

    Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".

  • Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

  • Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences

    Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences

    Amplitude just released the survey report "Making the Leap to a Digital-First Enterprise" that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.

  • Regional Research Report on “Attitudes in Asia”

    Regional Research Report on “Attitudes in Asia”

    The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.

  • Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.

  • Success with individual content and customer experiences

    Success with individual content and customer experiences

    When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering their expertise and consulting services.

This week's highlights

Silverpush's Cookieless AI Solutions: Saving 1000 Tons of CO2eq in Advertising Campaigns

Category: January 2023 - Digital Media Trends & Predictions
Despite efforts by businesses and governments to address climate change, a significant gap remains between their commitments and actions.
Read more...

AnyMind Group's AnyTag gives marketers a boost with TikTok Creator Marketplace API

Category: January 2023 - Digital Media Trends & Predictions
AnyMind Group, an end-to-end commerce enablement company, has announced that it is a badged Creative Marketing Partner in the Creator Marketing specialty within the TikTok Marketing Partners program.
Read more...

Palo Alto Networks alarming 2023 cybersecurity predictions

Category: January 2023 - Digital Media Trends & Predictions
Palo Alto Networks shared its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead.
Read more...
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Previous articles

Yahoo’s cookieless identity solution continues to gain strong industry support in APAC

Category: December 2022 - Email Marketing: Loyalty & Transactions
Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID.
Read more...

How reliable is the open rate?

Category: December 2022 - Email Marketing: Loyalty & Transactions
There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how is an aperture measured? How reliable are the procedures? And how meaningful is the o
Read more...

Envisioning a world with zero e-waste

Category: December 2022 - Email Marketing: Loyalty & Transactions
We like to close the year with some encouraging positive news by presenting local tech group PC Dreams, that just launched myhalo, a holistic and integrated platform to upcycle, trade-in, repair, and
Read more...
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Previous month's highlights

New Yahoo mail app’s first-of-its-kind features

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.

Investments in CXM pay off

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

The effort required for customer experience management (CXM) is usually manageable and not too difficult to plan, especially when you consider that programs to avoid churn or to win back dropouts, let alone to acquire new customers, are significantly more complex and inefficient.

Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.

Baozun expands presence in Southeast Asia to enable regional e-commerce growth

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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