Sunday Jun 07th

  • Spending on VR & AR expected to reach globally $18.8 billion next year

    Spending on VR & AR expected to reach globally $18.8 billion next year

    Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.

    The latest update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products and services will continue this strong growth throughout the 2019-2023 forecast period, achieving a five-year compound annual growth rate (CAGR) of 77.0%.

  • In times of Covid-19, the future is more digital than ever

    In times of Covid-19, the future is more digital than ever

    Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.

  • WARC’s summary of trends and themes for effective media strategies

    WARC’s summary of trends and themes for effective media strategies

    WARC, the global authority on advertising and media effectiveness, has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the WARC Media Awards 2019, following an analysis of the shortlisted and winning entries across the four categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships, and Best Use of Data – the key insights are:

  • Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world

    Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as 5G and extended reality (XR). The division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

  • Adobe helps businesses staying connected amid COVID-19

    Adobe helps businesses staying connected amid COVID-19

    Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.

    With the circuit breaker announced by Prime Minister Lee, remote working is now in full swing for the majority of Singaporeans – many of whom are now facing immediate challenges with the new arrangements.

  • Media Trends & Predictions 2020

    Media Trends & Predictions 2020

    This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global study "Media Trends & Predictions 2020".

  • Quantum leap for photon entanglement could revolutionize secure communications

    Quantum leap for photon entanglement could revolutionize secure communications

    A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say.

    In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow’s James Watt School of Engineering and colleagues from the UK, Japan and Germany, demonstrates a new method of generating and detecting quantum-entangled photons at a wavelength of 2.1 micrometers.

  • From data to processes to customer experience

    From data to processes to customer experience

    A company that could read the minds of its customers would have ensured its business success forever, but the considerable challenges that companies face in the digital age show that this isn’t easy to achieve. Not only do the demands of customers constantly change, providers can’t adapt their existing processes quickly enough to meet their customers growing needs and expectations. Those who have set themselves the task of building intelligent processes to improve the customer experience often whether know where to start collecting necessary data nor how to process them smartly. New digital technologies are constantly raising the bar for customer experience.

  • What to consider before adopting AR?

    What to consider before adopting AR?

    Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider four questions:

  • Industry’s first ‘Data Literacy as a Service’ offering

    Industry’s first ‘Data Literacy as a Service’ offering

    Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

  • AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group aims to connect individuals and businesses with factories across Asia

    AnyMind Group announced the launch of AnyFactory, a cloud manufacturing platform that connects individuals and businesses with factories across Asia.

  • Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.

  • Adobe released the first real-time barometer of the digital economy

    Adobe released the first real-time barometer of the digital economy

    The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

  • Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    The coronavirus (Covid-19) outbreak has underscored the importance of digital adoption amongst enterprises, reigniting concerns regarding business continuity, data security, collaboration and seamless customer experience. Against this backdrop, the demand for digital transformation presents IT vendors in Asia-Pacific with a substantial revenue growth opportunity in the medium to long-term, says GlobalData, a leading data and analytics company.

This week's highlights

The state of video marketing 2020

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.
Read more...

TikTok: short video campaigns prosper among the young

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special
Read more...

LinkedIn’s virtual events solution

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: techn
Read more...
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Previous articles

Responsible Cyber gears up for growth with new acquisition

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Responsible Cyber, a Singaporean cybersecurity startup that manages software security for small and medium businesses, has acquired Secucial, a startup building a digital identity wallet. The acquisit
Read more...

Focus on security and governance issues potentially hiding the opportunities offered

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.Th
Read more...

How can brands continue to keep customers clicking

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Away from the real-world or parallel to it, technology has been shaping a massive virtual environment around us. One such significant virtual reality is online shopping, where technology has enabled u
Read more...
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Previous month's highlights

Ensuring ethical AI models in business

Category: February 2020 - Automation & AI: accelerator in digital marketing

PR Krishnan, Executive Vice President & Global Head EIA & AI, Tata Consultancy Services (TCS), believes that “ethical AI will be one of the potential reasons that drive business revenue in the near future, which is why he encourages embedding ethical AI to become an AI-Ready Enterprise.

AI texts are protected by copyright, too!

Category: February 2020 - Automation & AI: accelerator in digital marketing

Artificial intelligence (AI) trained in language processing is getting better and better at analyzing patterns in texts and creating corresponding messages. Just last year new, particularly powerful AI models for speech such as GPT-2 from Open or Megatron from Nvidia appeared. These and similar text AIs, for example, create simple, fact-based sports or financial reports for news sites on the Internet. And if you believe the developers of such software, the proportion of AI-generated messages will increase in the next few years.

The time is ripe for true digital business ethics

Category: February 2020 - Automation & AI: accelerator in digital marketing

In ever shorter intervals, digitization brings new trends to light that overwhelms us humans both at work and at home. IT businesses and media companies bombard us with phrases like Industry 4.0, Internet of Things (IoT), Smart Homes, Autonomous Driving, Artificial Intelligence (AI) – well-known synonyms that pitch new feel-good technologies nowadays that intend to make hard routine work easier and more convenient.

Personalization with AI: real-time, targeted evaluation

Category: February 2020 - Automation & AI: accelerator in digital marketing

Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring the delivery of an effective brand experience.

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