Sunday Jun 24th

Latest News

Legal challenges in an ultra-connected, Internet of Things world
The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our daily live in all ranks, since with its emergence a myriad of user data is getting collected and analyzed in a matter of seconds. Naturally, this raises privacy and security concerns globally.
Read more...
Asia's IoT optimism and adoption rate tops all
Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200% compared to five years ago.Vodafone’s global survey of business sentiment, relating to invest ...
Read more...
Aurecon launches Just Imagine #100GoodIdeas eBook
In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.
Read more...
Deploying the right technologies is essential for retailers to survive, says GlobalData
Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying the right digital technologies is essential for differentiation and survival, according to leading dat ...
Read more...
Integrated marketing communications
The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience f ...
Read more...
IoT usability in marketing and CRM
Although the vast majority of marketers is aware of the fact that the Internet of Things (IoT) will change their industry, besides security concerns, not having the required skills is named as one of the main reasons for not implementing IoT. Indeed, IoT requires a complete rethinking of business ma ...
Read more...
Are we facing the end of mobile advertising?
Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of mobile browsers should be based on the "Coalition for Better Ads" and try to block particularly distu ...
Read more...
Glass ceiling cracked, but not smashed
Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable progress on diversity and social mobility issues, as it marks International Women’s Day 2018.
Read more...
Native advertising isn’t just a trend but has a lasting impact on digital marketing
As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I use this opportunity to highlight its advantages. With native ads, marketers can automatically publish content to multiple online publications simultaneously without creating duplicate content, besides the fact that the ...
Read more...
Be well on the way to bringing consumers closer to IoT technology
In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate en ...
Read more...
Marketers hardly use the potential of AI yet
The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months - be it for data analysis (51%), email marketing (26%) or programmatic advertis ...
Read more...
Communication models in IoT
The Internet of Things (IoT) is an emerging topic of technical, social, and economic significance, which encouraged Santosh Kulkarni and Prof. Sanjeev Kulkarni to research the IoT communication models.
Read more...
More efficiency in service excellence thanks to AI
Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but af ...
Read more...
Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’
Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike:
Read more...
Striking omni-channel success
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.
Read more...
ZTE's innovative application NB-IoT
The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.
Read more...
Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep
After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a head ...
Read more...
Today’s soft skills are the hard skills
Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the b ...
Read more...
The world's first IoT public blockchain to support ISO/IEC
SDChain Alliance has officially launched the world's first public blockchain that truly adopted the blockchain to ensure the reliability of the Internet of Things (IoT). This move has converged the IoT and the blockchain into a decentralized ecosystem for various industries, so that they may establi ...
Read more...
Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology
Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT d ...
Read more...
Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022
Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found that nearly 70% of 2022 spend would originate from medium-sized businesses, as cybercriminals target ‘low-hanging fruit’.
Read more...
Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms
At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the network infrastructure. Through service intention understanding, automatic network policy deploymen ...
Read more...

Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg