Sunday Jun 24th

Latest News

Mixed Reality (MR)
Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.
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Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and predicts the social and cultural visual language that consumers will be most responsive to in the yea ...
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What opportunities does Augmented Reality have in store?
The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smart ...
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Spoiler alert! The future is …
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are ...
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When I grow up, I want to be a sense maker
Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kinde ...
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5 ways to navigate the maze of metrics in the app economy
The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as The Angry Birds Movie, based on the (then) ubiquitous gaming app.
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Man vs Machine: Will AI put our humanity at stake?
The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is not too far from reality, and we are seeing this at work through artificial intelligence (AI) – ...
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LINE now boosted with the AI brain of Aixon
Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution, is now fully integrated with LINE, one of the largest messaging platforms in Asia.
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Make use of the full potential of AR
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.
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Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds
Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.
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The Top 10 reasons why companies fail in social media
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Facebook and Twitter, convinced and full of motivation to make up the time. Impatient, however, if they ...
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AdColony receives TAG Certification for fighting digital ad fraud
The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.
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Social Media must be part of any orchestrated marketing strategy
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, ...
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Reconsidering data privacy on social media
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just ...
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March 2015 - Video Advertising

VMWare APAC

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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