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- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 21 February 2019 15:13
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely ...
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 14 February 2019 11:40
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels bey ...
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 21 February 2019 15:04
2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in ...
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 15:22
Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and th ...
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 21 February 2019 14:21
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the ad ...
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 14:18
Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 14 February 2019 12:53
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.The problem with this is that big names, such as Facebook and Google, are qui ...
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 13:30
Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Thursday, 14 February 2019 12:41
Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the question arises how marketers can measure success - or failure.
- Written by AugustineH
- Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
- Friday, 08 February 2019 13:13
From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.
