Tuesday Dec 10th

Questions each marketer must be able to answer for campaign performance improvements
The key to a personalized and targeted customer approach is a good understanding of your customers. Sounds simple, but what exactly should you know about your customers?Read on to find out our top 7 recommendations for better understanding your customers:1. Who are my top customers? Top customers ar ...
Hardly any industry is currently facing greater challenges than the retail sector
In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.
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Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference
Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.
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Own web shop or platform - that's the question
For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide comes from platforms such as eBay, Amazon Marketplace and Co. In fact, there are not only situations in ...
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Perx Technologies powers StarHub’s new digital loyalty program
Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.
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In-App sales gained significant traction during the yearly shopping festival season
Criteo unveiled seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival, but the likes of 10.10, Black Friday, Cyber Monday and 12.12 are showing uptake among Singaporeans, too.
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Digital developments are forward-looking for brick-and mortar stores
While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportun ...
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Embrace the Singles Day frenzy – it’s worth it!
China’s November 11, also known as Singles Day, is by now the largest e-commerce day in the world, beating the famous Black Friday or Cyber Monday in the U.S. This year, there will be the first Singles Day after the retirement of Alibaba founder Jack Ma, who started the sales phenomenon around ...
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Will Vue.ai become retail industry’s favorite toy?
Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior.Retail teams can automate key functions and deliver personalized experiences to each shopper, increas ...
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‘Tis the season for growth in holiday shopping!
It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?
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Smarter retail thanks to AI
Skeptics foresee the demise of the brick-and-mortar shop due to the convenience of online shopping, but this impression is misleading. Retailers can give their businesses a new impetus by optimizing the buying experience with some help from new technologies such as Artificial Intelligence (AI), as t ...
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Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation
Determined to enable online & offline success for small businesses and aspiring entrepreneurs, international e-commerce enabler Shopmatic has launched a volley of exciting new features to enable merchant discovery and success when they bring their businesses online.The fast-emerging e-commerce l ...
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Microsoft Synchronized Shopping made its debut
Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline.The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strat ...
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Alipay Guide for international travelers in China
More and more visitors visiting China every year, as the country eases visa requirements to boost tourism. In 2018, 30.5 million international visitors have been welcomed, an increase of 4.7 percent from the year before, according to government data. These tourists were spending already a total of U ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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