Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.
Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps to make sure that a company’s investment in social media is delivering measurable business outcomes by providing marketers with measurement, management and optimization for Instagram and Facebook in a single integrated suite.
Since launching in 2010, Instagram has rapidly become one of the world’s largest and best-loved social platforms. It is home to more than 800M active monthly users and more than 2 million advertisers, who are leveraging Instagram's visual capabilities to promote their products and services.
“Publishing and promoting content on Instagram without knowing how it’s resonating with your target audience means you can easily invest in the wrong content’, Yuval Ben-Itzhak, CEO, Socialbakers said, therefore, his company’s data-driven recommendations are useful to maximize a brand’s business impact on Instagram.
Indeed, a study recently released by Socialbakers shows that brands can garner 3x more engagement on Instagram than on other social platforms. Besides that, the rising number of marketers present on Instagram means that the platform is being increasingly used for ads and sponsored posts and competition is growing, making it more important than ever for marketers to build a strategy that brings in clear business results. Just guessing which Instagram posts to promote is without doubt a risky strategy that leads to unwise budget choices Socialbakers helps marketers overcome these challenges by providing four key benefits:
1. Performance Prediction enables marketers to identify and monitor their top-performing content, see the predicted interactions that each post will receive and get actionable recommendations so that they can promote confidently and maximize their return.
2. Promoted Post Detection lets marketers learn how their competitors are investing their advertising budget on the platform and use this knowledge to adjust their own strategy and justify Instagram budgets.
3. Content Inspiration gives marketers access to the industry’s largest social media dataset of content to get inspiration for their posts. No other tool gives marketers access to such a rich pool of social media content and data-driven recommendations on what content will resonate best with their audience.
4. Customizable Dashboard with added Instagram Insights lets marketers easily measure the results and demonstrate the value of their campaigns across all social channels in one place.
Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017, and tracks 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and VK.com.