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Marketing Automation & Attribution
RESEARCH, ANALYSIS & TRENDS
Marketing automation is pg 6 Move away from seeing pg 8 Advanced marketing pg 10
indispensable – you know things as they have automation techniques are
why? traditionally always been, still underutilized
not to miss the opportunity
to truly ‘see’
An all-encompassing pg 11 There’s still more to pg 12 Nothing can replace human pg 14
attribution model is utopian ‘courting’ clients than interaction in marketing –
‘swiping right’! not even automation
Declining trust in the pg 16 Marketing Automation is pg 18 Ascend2’s ‘State of pg 20
Internet hinders further designed to turn around the Marketing Automation’
development of the digital increasing trend of Report
economy underperforming advertising
eMarketer.com: Most pg 22
marketers only use basic
email automation
BEST PRACTICES & STRATEGIES
Identify the full potential of pg 24
marketing automation by
getting rid of wrong
perceptions
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