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RESEARCH, ANALYSIS & TRENDS

Tata Consultancy Services’ study benchmarks

adoption levels of four business behaviors needed

to thrive in today’s rapidly evolving global economy

Leading global IT and business solutions provider, Tata likely than other participating companies to have driven
Consultancy Services (TCS) has announced findings digital growth and realized double digit revenue gains,”
from its global study titled, Winning in a Business 4.0™ said K Ananth Krishnan, CTO, TCS. “Agile
World, which benchmarks large companies in their methodologies, cloud, automation, and AI are
Business 4.0 growth and transformation journeys by examples of tech pillars that enable Leaders to change
mapping their adoption of four critical business course and adapt to shifting market dynamics much
behaviours: driving mass personalisation, creating better than companies with inflexible ‘idea to execution’
exponential value, leveraging ecosystems, and timelines of months or years.”
embracing risk.
Key findings from Asia Pacific include:
The global study surveyed 1,231 large enterprises,
including 360 of such from Asia Pacific, revealing that • Group distribution in Asia Pacific
60% of companies globally – which have adopted the full
range of business behaviors needed to thrive in a o 24% are leaders who have adopted all four critical
Business 4.0™ world – expect to grow over 10% in the business behaviours
next three years. However, due to the rapidly evolving o 27% are early adopters who have adopted at
business landscape and increasingly sophisticated least one of the four critical business behaviours
customer expectations, businesses face constant o 23% are followers have adopted none of the
challenges to quickly adapt and stay ahead. behaviours

Furthermore, the study found that more than eight out of • Technology Adoption in Asia Pacific (Blockchain,
ten (82%) companies or ‘Early Adopters’ have embraced IoT, AI and Cloud)
one to three of the behaviors, with mass personalization
being the most prevalent (78%); European businesses o 35% use blockchain to build digital trust
accounted for highest number of ‘leaders’, followed by o 43% utilise IoT for predictive maintenance and
Asia Pacific and North America, when adjusted for the tracking
respondent mix; and leaders are three times more likely o 39% adopt AI to develop new business models
than ’followers’ -- 9% of participants that have not yet and customer value
adopted any of the Business 4.0 behaviors -- to have o 45% introduce automation to free up workers
embraced AI, blockchain and IoT technologies, and
twice as likely to have embraced automation. o 67% use cloud-based IT and processing services

“The study reveals a strong link between Business 4.0
maturity and technology adoption. Leaders are more

20 April 2019 - Personalized & Customer-Centric Content Marketing