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People-based Marketing:
people-oriented communication strategies and social networks
RESEARCH, ANALYSIS & TRENDS
It’s not about technology, but people pg 4
How and especially why do human beings select or decide against a product or pg 7
service?
How is Covid-19 changing South-east Asia’s super apps? pg 8
The concept of “corporate purpose” requires rethinking of the economy pg 10
How direct-to-consumer brands can navigate the Facebook advertising boycott pg 12
Creating trust in AI requires focus on the human pg 14
BEST PRACTICES & STRATEGIES
Every crisis can be mastered pg 16
Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in pg 18
addressing customers
COMPANIES & CAMPAIGNS
Getty Images launches Visual GPS, the next generation of industry leading global visual pg 20
research
Gojek’s marketing campaigns are people-based and purpose-driven pg 24
TECHNOLOGIES & PRODUCTS
Digital ads move further towards a future that offers more privacy pg 26
Verizon Media’s View Time Optimization takes the guesswork out of email marketing pg 28
New Data-to-Insights (D2I) assessment tool evaluates performance improvements pg 30
APPOINTMENTS & ANNOUNCEMENTS pg 32
IMPRINT pg 35
