Page 17 - index
P. 17
RESEARCH, ANALYSIS & TRENDS
Talent is required ter, more actionable insights. gently delivering personalized con-
Tackling the challenges tent can only be done through ad-
Going digital requires experts who vanced technology powered by al-
can unlock and generate more val- The task of navigating more com- gorithms.
ue from data-driving marketing ef- plex data, several media channels, Digital marketing technology is in-
forts. Many business managers are increasing customer requirements, deed the solution, deriving mean-
known to look across the globe for and higher expectations from busi- ingful insights from massive, com-
professionals with data analytics ness leaders for better insights, is plex data sets. With these insights,
experience, demonstrating a clear even challenging for the data-savvy digital marketers will be able to exe-
demand and scarcity for these tal- marketer, as there is a lot of infor- cute across many areas of digital,
ents. mation to manage. such as e.g. programmatic advertis-
ing, data management, audience
Within organizations, employees For example, MediaMath sees on analytics, marketing automation and
with data analytical skills, at all lev- an average over 150 billion online creative management. The more
els, across all functions, are valued advertising opportunities per day. intelligent the technology, the better
today more than ever before. A re- For a marketer, managing these the consumer insights, and the
cent study by IDC found that organi- opportunities across multiple mar- more targeted the marketing ap-
zations with a strong analytics cul- keting campaigns every single day proach – eventually leading to bet-
ture, supported by upper manage- is unthinkable; there is too much ter business decisions and results.◊
ment, see significant improvements data behind these opportunities
to organizational performance. With that cannot be made sense of by Source: MediaMath
the right people and the right atti- the ordinary human mind. Synthe-
tude towards data use, businesses sizing these data points across a
can really reap the benefits of bet- few million consumers and intelli-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Talent is required ter, more actionable insights. gently delivering personalized con-
Tackling the challenges tent can only be done through ad-
Going digital requires experts who vanced technology powered by al-
can unlock and generate more val- The task of navigating more com- gorithms.
ue from data-driving marketing ef- plex data, several media channels, Digital marketing technology is in-
forts. Many business managers are increasing customer requirements, deed the solution, deriving mean-
known to look across the globe for and higher expectations from busi- ingful insights from massive, com-
professionals with data analytics ness leaders for better insights, is plex data sets. With these insights,
experience, demonstrating a clear even challenging for the data-savvy digital marketers will be able to exe-
demand and scarcity for these tal- marketer, as there is a lot of infor- cute across many areas of digital,
ents. mation to manage. such as e.g. programmatic advertis-
ing, data management, audience
Within organizations, employees For example, MediaMath sees on analytics, marketing automation and
with data analytical skills, at all lev- an average over 150 billion online creative management. The more
els, across all functions, are valued advertising opportunities per day. intelligent the technology, the better
today more than ever before. A re- For a marketer, managing these the consumer insights, and the
cent study by IDC found that organi- opportunities across multiple mar- more targeted the marketing ap-
zations with a strong analytics cul- keting campaigns every single day proach – eventually leading to bet-
ture, supported by upper manage- is unthinkable; there is too much ter business decisions and results.◊
ment, see significant improvements data behind these opportunities
to organizational performance. With that cannot be made sense of by Source: MediaMath
the right people and the right atti- the ordinary human mind. Synthe-
tude towards data use, businesses sizing these data points across a
can really reap the benefits of bet- few million consumers and intelli-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
