Page 6 - index
P. 6
RESEARCH, ANALYSIS & TRENDS
Digital transformation has to be
business leaders’ top priority
Digital Transformation, sometimes also called Digitopia, forces that have changed the world and disrupted
is more than ever on everyone's lips this year, generally whole industries, or businesses like Kodak, Block-
referring to the transformation provoked by the digital buster, or Blackberry. Actually, nobody is safe. We
and networking world in today’s economy. now live in a world of instant communication and feed-
back, where the supply chain has changed forever, and
This change has taken place quite slowly, so that we where our reaction time has to be just as fast, or we
often take things for granted today that would have could go out of business,” he explained.
sounded like a revolution ten years ago. Fact is that ac-
tually no revolution has taken place, but an evolution - a David makes clear that today’s business models are
gradual change with profound consequences. constantly under threat. “Some smarter, nimbler com-
petitor is just about to overtake you with a more innova-
According to David Terrar, who wrote an insightful arti- tive approach, or better use of data or clever use of
cle on Enterprise Irregulars’ website on ‘digital transfor- technology and take your market”, he points out, be-
mation’, something happened in 2014. “Suddenly every- sides providing in my opinion one of the best definitions
one was using the term, from insurgent consultancies to for “Digital Transformation”.
the marketing agencies that were active in social media
marketing, to the big firms like PWC, Deloitte and Ac- “Digital transformation is the process of shifting your
centure”, he said, and that the shift happened, because organization from a legacy approach to new ways of
the core idea has been becoming a mainstream neces- working and thinking using digital, social, mobile and
sity for businesses to succeed. emerging technologies. It involves a change in leader-
ship, different thinking, the encouragement of innova-
“It is the combination of economic and technological tion and new business models, incorporating digitiza-
6 Asian eMarketing - February 2016 Digital Transformation
6
Digital transformation has to be
business leaders’ top priority
Digital Transformation, sometimes also called Digitopia, forces that have changed the world and disrupted
is more than ever on everyone's lips this year, generally whole industries, or businesses like Kodak, Block-
referring to the transformation provoked by the digital buster, or Blackberry. Actually, nobody is safe. We
and networking world in today’s economy. now live in a world of instant communication and feed-
back, where the supply chain has changed forever, and
This change has taken place quite slowly, so that we where our reaction time has to be just as fast, or we
often take things for granted today that would have could go out of business,” he explained.
sounded like a revolution ten years ago. Fact is that ac-
tually no revolution has taken place, but an evolution - a David makes clear that today’s business models are
gradual change with profound consequences. constantly under threat. “Some smarter, nimbler com-
petitor is just about to overtake you with a more innova-
According to David Terrar, who wrote an insightful arti- tive approach, or better use of data or clever use of
cle on Enterprise Irregulars’ website on ‘digital transfor- technology and take your market”, he points out, be-
mation’, something happened in 2014. “Suddenly every- sides providing in my opinion one of the best definitions
one was using the term, from insurgent consultancies to for “Digital Transformation”.
the marketing agencies that were active in social media
marketing, to the big firms like PWC, Deloitte and Ac- “Digital transformation is the process of shifting your
centure”, he said, and that the shift happened, because organization from a legacy approach to new ways of
the core idea has been becoming a mainstream neces- working and thinking using digital, social, mobile and
sity for businesses to succeed. emerging technologies. It involves a change in leader-
ship, different thinking, the encouragement of innova-
“It is the combination of economic and technological tion and new business models, incorporating digitiza-
6 Asian eMarketing - February 2016 Digital Transformation
6
