Page 18 - AeM_Feb_2018

TECHNOLOGIES & PRODUCTS

The changing 'lingual' face of ‘Digital India’

India commemorated its 69th Republic Day last week, followed by Sports at 17% and Entertainment at
celebrating the unique diversity and cultural heritage 16%
that the country is well known for. There’s a strong  Among female users, Gujarati language sees the
digital mindset that has been gripping the country, highest online content consumption at 44.78%
and Times Internet, has been recording the pulse of  Results of the study highlight that content
the nation with the release of its study titled ‘The consumption in regional languages among younger
Changing Lingual Face of Digital India’, which audiences is fast growing, with consumption among
highlights the rapid shift of digital users towards Indians in the 25-34 age group being the highest
regional content consumption. Times Internet is one of
India’s leading digital products company and the digital India is inching closer to becoming a digital-first nation,
venture of The Times of India Group. Every month, as affordable smartphones and low priced 3G and 4G
over 270 million customers visit a Times Internet connections are driving Internet penetration and digital
property, and collectively spend over 10 billion literacy in the country. Access to high speed Internet
minutes. connectivity is no longer restricted to metro cities,
which is causing a massive shift in online content
With this study, Times Internet validates the rising consumption patterns, across the country.
trend of online content consumption across the eight
most widely consumed regional languages in the Times Internet’s study gives us an impression of the
country. To map the magnitude of this trend, online obstacles Artificial Intelligence must overcome when
content consumption patterns of over 90 million dealing with ‘Natural Language Processing”, including
netizens were evaluated, unveiling many future syntax, semantics, pragmatics, phonology, morphology,
possibilities and the impact of content in regional to name just a few. Although there are several
languages. programming languages that are known as AI
languages because they are used almost exclusively
Key findings include: for AI applications, the most common are LISP, Prolog,
CLIPS, Python or OpenCL and we’ll see how they will
 Out of the 90 million+ surveyed digital users, more handle and embrace the challenge of facing the array
than half are non-English readers and more than of national languages and dialects of the world.
two third of Hindi readers are also reading English
 Regional languages have surpassed English with a The following infographic gives you a good overview of
66% share in overall content consumption the changing lingual face of ‘Digital India”: ◊
 Across all regional languages, News as a genre
sees the highest content consumption at 67%,
18 February 2018 - Artificial Intelligence (A.I.) in Marketing