Page 7 - index
P. 7
RESEARCH, ANALYSIS & TRENDS
time by utilizing the most relevant and up-to-date digital In a world where volatility is the new norm, thinking
technologies, many of which will then be operated using deeply enough and long enough will allow us to come
more automatic, faster ‘System 1’ thinking. But rather up with something truly differentiated.
than instinctively using these time savings to cut costs,
forward-thinking companies will reinvest this money Google X, the software giant’s secret “moonshot” lab,
back into the processes that require slower, ‘System 2’ where they seek to create world-changing ideas, pro-
thinking. motes this type of ‘System 2’ thinking. The company
culture encourages its workers to chat, be curious and
Companies that follow a Design Thinking approach al- creative. Google glasses and self-driving cars would
ready work in this considered way. They appreciate the never have generated enough oxygen to leave the in-
long-term value that’s derived from seeking to solve cubator if they had based their innovative design ap-
design problems through thoughtful, human-conscious proach on speedy ‘System 1’ thinking.
methods. They harness the best of both the digital and
human worlds by respecting the output from each. In navigating our digital future and mulling over how
best to help staff and customers win the proverbial
More complicated than it sounds ‘stare-downs’ in the years ahead, there is a desperate
need for slower, more deliberate thinking through some
But this is more complicated than it sounds and re- of the most complex problems the world has ever
quires us to stay in the problem longer. We all have a faced.
propensity to jump to a solution as quickly as possible.
It’s uncomfortable staying perplexed. We have been Reinvesting the time technology saves us into ‘System
programmed to believe that time is money, hence a 2’ thinking could be the elixir that helps smart compa-
quick project (or quick answer) is a good project. The nies move ahead in the innovation race and turn a sign
boom of yesteryear saw us all put our faith in getting of the times into business advantage. Who knows –
things done quickly, quickly, quickly, yet in today’s envi- they may even be able to re-invent the goldfish bowl
ronment we find ourselves face to face with some really altogether.◊
complex problems which have too many moving parts.
Quick thought doesn’t allow one to consider all of the By Danielle Bond
issues and to truly understand the problem. “Move fast”
and “Agility” have become the new business mantras,
yet Einstein famously said: “It’s not that I am so smart,
it’s just that I stay with problems longer…”
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
time by utilizing the most relevant and up-to-date digital In a world where volatility is the new norm, thinking
technologies, many of which will then be operated using deeply enough and long enough will allow us to come
more automatic, faster ‘System 1’ thinking. But rather up with something truly differentiated.
than instinctively using these time savings to cut costs,
forward-thinking companies will reinvest this money Google X, the software giant’s secret “moonshot” lab,
back into the processes that require slower, ‘System 2’ where they seek to create world-changing ideas, pro-
thinking. motes this type of ‘System 2’ thinking. The company
culture encourages its workers to chat, be curious and
Companies that follow a Design Thinking approach al- creative. Google glasses and self-driving cars would
ready work in this considered way. They appreciate the never have generated enough oxygen to leave the in-
long-term value that’s derived from seeking to solve cubator if they had based their innovative design ap-
design problems through thoughtful, human-conscious proach on speedy ‘System 1’ thinking.
methods. They harness the best of both the digital and
human worlds by respecting the output from each. In navigating our digital future and mulling over how
best to help staff and customers win the proverbial
More complicated than it sounds ‘stare-downs’ in the years ahead, there is a desperate
need for slower, more deliberate thinking through some
But this is more complicated than it sounds and re- of the most complex problems the world has ever
quires us to stay in the problem longer. We all have a faced.
propensity to jump to a solution as quickly as possible.
It’s uncomfortable staying perplexed. We have been Reinvesting the time technology saves us into ‘System
programmed to believe that time is money, hence a 2’ thinking could be the elixir that helps smart compa-
quick project (or quick answer) is a good project. The nies move ahead in the innovation race and turn a sign
boom of yesteryear saw us all put our faith in getting of the times into business advantage. Who knows –
things done quickly, quickly, quickly, yet in today’s envi- they may even be able to re-invent the goldfish bowl
ronment we find ourselves face to face with some really altogether.◊
complex problems which have too many moving parts.
Quick thought doesn’t allow one to consider all of the By Danielle Bond
issues and to truly understand the problem. “Move fast”
and “Agility” have become the new business mantras,
yet Einstein famously said: “It’s not that I am so smart,
it’s just that I stay with problems longer…”
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
