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RESEARCH, ANALYSIS & TRENDS




All in all the results showed that that they were ‘extremely like- two compelling reasons for watch-
consumers in China are concerned ly’ (21%) or ‘likely’ (41%) to pirate ing pirated videos. ◊
about security risks (32%) and poor video content. A combined 58%
video quality (25%) despite an cited high pricing of paid content By MediaBUZZ
openness to online piracy, where (28%) and refusal to wait for official
more than 60% of respondents said release of video (30%) as the top


















































































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