Page 17 - index

BEST PRACTICES & STRATEGIES

5. Update your social media In a nutshell, marketing automation  Leads can be classified as high
channels all at once includes the following processes and low potential, with the high-
that help to achieve successful quality leads being transferred to
Automate blog publications, such as marketing results and close leads: the CRM system;
RSS feeds on Google+ or LinkedIn,
Facebook posts also on Twitter, or  Customer Database that refers  Prospective leads are converted
even Instagram pictures as Face- to the list of prospective clients into sales through appropriate
book posts. In some applications, created and maintained prior to sales techniques;
even an automatic update setting running a campaign;
can be turned on, or you can make  The success or failure of the
use of social media managing tools  Email and web-based campaign sales and marketing teams can
or applications that connect these that are created and launched be analyzed depending on the
services. Many are even available for the target customer group; total leads generated and their
for free. Anyway, do not forget the  Responses coming in through overall conversion. ◊
channels on which your messages emails and other campaign sites
are automatically posted. To be on By Daniela La Marca
the save side you may want to get are measured. It also studies
website behavior and web activi-
help from SoMeMonitor.
ty of customers;

M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia