Page 13 - AeM_June_2020

BEST
PRACTICES
&
• In Malaysia, with cinemas closed, Astro worked empowered. It also provided P270 million in STRATEGIES
with local film producers to premiere their latest financial aid for its vendor partners and retail store
releases direct to homes on Astro First, bypassing staff to ensure that no one is left behind. In
theatrical releases. Astro has also collaborated with partnership with the shareholders, Globe
the government to help students continue their employees raised over P27.5 million to assist
studies through Astro's Tutor TV channels, healthcare workers in 50 hospitals and to help build
benefitting all students especially those without COVID-19 quarantine facilities. Globe also
internet access. They also allocated over 3,000 provided 1,000 preloaded mobile phones to support
hours of airtime across Astro channels to the connectivity needs of the police, military, naval
disseminate important updates and discredit false forces and select hospitals.
news via public service announcements.
• For Discovery Networks, it was important to lend
• In Singapore, Warner Media and Viacom CBS are support to the next generation, focusing efforts on
working to accelerate local content initiatives as children and education. In Taiwan, Discovery co-
part of the IMDA's Capabilities Partnership operated with the Education Department of the
Program. Despite the many challenges facing New Taipei City Government, to provide a free e-
content production now, each are committing to learning quiz-based platform, Animal Kentei, for all
create original IP under this program. elementary school students. School-aged children
in Japan also received free access to the Dplay
• Meanwhile, The Walt Disney Company streaming service during the national school
collaborated with the Singapore Government to closures. Under a local partnership agreement with
bring the Hotstar streaming service to migrant Save the Children, Discovery Japan is also
workers during this period. Workers can live stream assisting with emergency support for after-school
more than 85,000 hours of blockbuster movies, childcare during the COVID-19 crisis.
cricket matches, Star India TV shows and live news "As we look around the video industry in Asia, what is
on their mobile phones. In India, Star and Disney+ clear to me is that there is a huge amount of
Hotstar worked with Project Mumbai to donate over compassion and a real desire to try and help others.
200,000 PPE kits to Brihanmumbai Municipal Things are not easy for our members, but we know that
Corporation (BMC), over 1 million meals to we have a duty to viewers and populations for whom
homeward bound citizens leaving from Mumbai, our brands provide comfort, solace, and entertainment.
and 200,000 cotton face masks for the Mumbai We are working as one to try and help us all get
police force.
through these difficult times," Louis Boswell, CEO,
AVIA, concludes. (Source: AVIA) ◊
• In the Philippines, Globe introduced several
initiatives to support its employees, customers and By MediaBUZZ
other stakeholders specifically medical institutions
and local communities. Important was to ensure
that the company's workforce was safe and

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13 June 2020: Video Marketing & Storrytelling