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RESEARCH, ANALYSIS & TRENDS
For example a small localization crease the number of users of the provide wide range coverage.
service called Dailyplaces com- platforms with the free smart phone
bines its function of the mobile apps, but also increase the number It is expected that smartphone us-
check-in (for example at a restau- of participating local businesses. ers which are restricted to geo-
rant) with the possibility also to chat Finally, the relevance will then be graphical areas through the select-
with the checked in people in real increased through the GPS locali- ed services will eventually opt for
time. zation of the smart phone devices more global solutions.
being used, to make the offering
There are still many other providers more relevant. It is therefore to be expected, that
in the field of coupon and sales pro- local platforms as well as platforms
motion offerings such as Groupon, Still, it is unclear which of the plat- which have a limited service offer-
Dailydeals, deals.com.sg, or forms will be able to establish ing will eventually be displaced by
Brandsfever. The platforms prom- themselves over the long-term. the global solutions which are able
ise special bargains to users and at Players like Facebook and Google to incorporate many services. Best
the same time they increased sales have positioned themselves well, positioned are the ones that can
figures to their accredited suppliers. as you can already access a large fuse social networking with local
These voucher providers are hop- user community. At the same time, connectivity, a broad range of ser-
ing for a growth spurt for its busi- these companies are getting wider vices, and provide attractive, user
ness model mainly due to the in- in SoLoMo fields and operate glob- friendly apps. ◊
creased use of mobile devices as ally. Because the SoLoMo-user is
well. They hope to not only in- always mobile, platforms should By Roger Stadler
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
For example a small localization crease the number of users of the provide wide range coverage.
service called Dailyplaces com- platforms with the free smart phone
bines its function of the mobile apps, but also increase the number It is expected that smartphone us-
check-in (for example at a restau- of participating local businesses. ers which are restricted to geo-
rant) with the possibility also to chat Finally, the relevance will then be graphical areas through the select-
with the checked in people in real increased through the GPS locali- ed services will eventually opt for
time. zation of the smart phone devices more global solutions.
being used, to make the offering
There are still many other providers more relevant. It is therefore to be expected, that
in the field of coupon and sales pro- local platforms as well as platforms
motion offerings such as Groupon, Still, it is unclear which of the plat- which have a limited service offer-
Dailydeals, deals.com.sg, or forms will be able to establish ing will eventually be displaced by
Brandsfever. The platforms prom- themselves over the long-term. the global solutions which are able
ise special bargains to users and at Players like Facebook and Google to incorporate many services. Best
the same time they increased sales have positioned themselves well, positioned are the ones that can
figures to their accredited suppliers. as you can already access a large fuse social networking with local
These voucher providers are hop- user community. At the same time, connectivity, a broad range of ser-
ing for a growth spurt for its busi- these companies are getting wider vices, and provide attractive, user
ness model mainly due to the in- in SoLoMo fields and operate glob- friendly apps. ◊
creased use of mobile devices as ally. Because the SoLoMo-user is
well. They hope to not only in- always mobile, platforms should By Roger Stadler
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
