Page 31 - index
P. 31
RESEARCH, ANALYSIS & TRENDS
Adobe predicts online Christmas
spending boom for China
“Over the next two months we expect Southeast Asia to
lead the charge in mobile shopping with 21% of ecom-
merce purchases to be transacted via smartphones
and around 10% via tablets. Japanese shoppers won’t
be too far behind, with 24% of ecommerce purchases
predicted to be made via smartphones and 6% via tab-
lets”, she states.
Consumers are also finding online shopping less
stressful than heading to the stores. In Australia, almost
one-in-five (19%) consumers rated offline shopping as
extremely stressful, compared to only 6% who said the
same about online shopping. China is the only country
in the region where online and offline shopping are
New research from Adobe Digital Index is predicting
China will lead the Asia Pacific region in online spend- seen as equally stressful.
ing this holiday season with US$150 billion in sales
forecast. Additional findings of the study include:
China’s booming economy has led to the highest antici- Across APAC, lower prices and good deals are im-
pated online spend in the region (55%), with nearly half portant motivators for consumers to shop online, with
of the country’s consumers surveyed (49%), predicting free shipping a particularly strong driver for shoppers
an increase in their online spend for the period. The in Australia and Singapore.
average Chinese internet user is predicted to spend a
total of US$210 online during November and Decem- While online shopping during the holiday season is
ber, driving one-fifth of total online sales for the year. increasingly attractive, when it comes to logging on,
most APAC consumers find shopping via mobile
Across the rest of APAC, consumer spend is expected phone more stressful than shopping on their desk-
to remain steady year-on-year with 14% and 16% of top, laptop or tablet device.
Australians and Singaporeans respectively, anticipating
they will increase their total spend this holiday sea- Product reviews are among the top two influencers
son. Japan is expected to see the second highest for shoppers when considering a major purchase,
online spend in the region with US$37 billion in online according to 36% of consumers in Australia, 43% in
sales (a 5% year-on-year growth) predicted, followed by China and 44% in Singapore.
Australia at US$7 billion. Consumers in Singapore and China are more likely
to leverage social media when they shop, with 41%
Consumers in APAC are not only shopping more online, of Singaporean and 49% of Chinese shoppers say-
they are also becoming increasingly efficient, with 20% ing they consult social media to help make holiday
or more in each country surveyed saying they expect to shopping decisions. Interestingly, Australian re-
spend less time holiday shopping this year compared to spondents are far less likely to use social media as a
last – a savings that could give them more time to tool for shopping (23%).
spend with their families and friends.
Adobe’s global Online Shopping Prediction is based
“Holiday shopping is a huge investment and consumers on an analysis of 55 million product SKUs and ag-
get more sophisticated every year with their online and gregated and anonymous data of more than one tril-
mobile shopping in order to secure the most popular lion retail websites over the last seven years. The
gifts at the best prices,” said Tamara Gaffney, principal holiday season represents 20% of worldwide online
research analyst, Adobe Digital Index. Especially mo- spending – with Austria and the US at the top of the
bile is playing a significant role in holiday shopping be- list.◊ Source: Adobe
havior, according to her.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Adobe predicts online Christmas
spending boom for China
“Over the next two months we expect Southeast Asia to
lead the charge in mobile shopping with 21% of ecom-
merce purchases to be transacted via smartphones
and around 10% via tablets. Japanese shoppers won’t
be too far behind, with 24% of ecommerce purchases
predicted to be made via smartphones and 6% via tab-
lets”, she states.
Consumers are also finding online shopping less
stressful than heading to the stores. In Australia, almost
one-in-five (19%) consumers rated offline shopping as
extremely stressful, compared to only 6% who said the
same about online shopping. China is the only country
in the region where online and offline shopping are
New research from Adobe Digital Index is predicting
China will lead the Asia Pacific region in online spend- seen as equally stressful.
ing this holiday season with US$150 billion in sales
forecast. Additional findings of the study include:
China’s booming economy has led to the highest antici- Across APAC, lower prices and good deals are im-
pated online spend in the region (55%), with nearly half portant motivators for consumers to shop online, with
of the country’s consumers surveyed (49%), predicting free shipping a particularly strong driver for shoppers
an increase in their online spend for the period. The in Australia and Singapore.
average Chinese internet user is predicted to spend a
total of US$210 online during November and Decem- While online shopping during the holiday season is
ber, driving one-fifth of total online sales for the year. increasingly attractive, when it comes to logging on,
most APAC consumers find shopping via mobile
Across the rest of APAC, consumer spend is expected phone more stressful than shopping on their desk-
to remain steady year-on-year with 14% and 16% of top, laptop or tablet device.
Australians and Singaporeans respectively, anticipating
they will increase their total spend this holiday sea- Product reviews are among the top two influencers
son. Japan is expected to see the second highest for shoppers when considering a major purchase,
online spend in the region with US$37 billion in online according to 36% of consumers in Australia, 43% in
sales (a 5% year-on-year growth) predicted, followed by China and 44% in Singapore.
Australia at US$7 billion. Consumers in Singapore and China are more likely
to leverage social media when they shop, with 41%
Consumers in APAC are not only shopping more online, of Singaporean and 49% of Chinese shoppers say-
they are also becoming increasingly efficient, with 20% ing they consult social media to help make holiday
or more in each country surveyed saying they expect to shopping decisions. Interestingly, Australian re-
spend less time holiday shopping this year compared to spondents are far less likely to use social media as a
last – a savings that could give them more time to tool for shopping (23%).
spend with their families and friends.
Adobe’s global Online Shopping Prediction is based
“Holiday shopping is a huge investment and consumers on an analysis of 55 million product SKUs and ag-
get more sophisticated every year with their online and gregated and anonymous data of more than one tril-
mobile shopping in order to secure the most popular lion retail websites over the last seven years. The
gifts at the best prices,” said Tamara Gaffney, principal holiday season represents 20% of worldwide online
research analyst, Adobe Digital Index. Especially mo- spending – with Austria and the US at the top of the
bile is playing a significant role in holiday shopping be- list.◊ Source: Adobe
havior, according to her.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
